Social Media Content Specialist - Reels/Shorts & Trends

TP-Link; Irvine (CA); On-site; USD 74,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k

Job summary

TP-Link Systems Inc. seeks a creative Social Media Content Specialist to grow brand awareness across Instagram, Facebook, and YouTube Shorts.

You will execute daily publishing, manage content calendars, and craft engaging short‑form content aligned with product launches and campaigns. You will balance storytelling with data‑driven decisions, collaborate with designers and influencers, and capitalize on real‑time trends to maximize reach and engagement.

Qualifications

• Bachelor's degree required.
• 3+ years managing brand social media channels (electronics, hardware, or DTC e‑commerce preferred).
• Production: shoot/edit short‑form video using mobile editors like CapCut or Premiere Rush.

Responsibilities

• Manage channel calendars and daily publishing across Instagram, Facebook, and YouTube Shorts.
• Create and edit short‑form video and photo content.
• Coordinate with designers and copywriters to produce brand assets; manage micro‑budgets for productions.
• Spot trends, identify creators, and activate influencer partnerships.

Skills

Social media management

Video content creation

Content strategy

Analytics & insights

Influencer outreach

Budget management

Education

Bachelor's degree

Tools

CapCut

Premiere Rush

Native platform editors

Job description

TP-Link Systems Inc. seeks a creative Social Media Content Specialist to grow brand awareness across Instagram, Facebook, and YouTube Shorts.

You will execute daily publishing, manage content calendars, and craft engaging short‑form content aligned with product launches and campaigns. You will balance storytelling with data‑driven decisions, collaborate with designers and influencers, and capitalize on real‑time trends to maximize reach and engagement.