Social Media & Content Specialist for Public Programs

Jobtailor; Washington (District of Columbia); On-site; USD 65,000 - 90,000; Full time

Job summary

Aspen Institute in Washington, DC, seeks a social media lead to own year-round content strategy for Aspen Ideas and related events. You will collaborate on cadence for Aspen Ideas: Health and other programs, and build the social editorial calendar.

You will lead asset creation across video, graphics, and copy, producing platform-optimized content for Instagram, LinkedIn, X, Facebook, YouTube, and emerging platforms. You will track metrics and coordinate with partners to uphold brand standards.

Qualifications

• 1-3+ years of professional communications or marketing experience, including social media management.
• Demonstrated expertise in content strategy, community building, and multi-platform growth.
• Strong portfolio of social content, including video editing and graphic design work.
• Excellent writing and storytelling skills.
• Proficiency with video editing tools such as Adobe Premiere and CapCut.
• Proficiency with design platforms such as Adobe Creative Suite and Canva.
• Proficiency with social media management tools such as Sprout Social, Later, and Hootsuite.
• Experience managing paid social campaigns or collaborating with performance marketing teams.
• Strong organizational skills and ability to manage multiple simultaneous projects on tight deadlines.
• Comfortable working cross-functionally with senior leaders, partners, and external talent.
• Deep curiosity about policy, culture, science, health, technology, and society.
• Experience capturing content and covering live events, conferences, or festivals.
• Background in journalism, digital media, communications, or related fields.
• Familiarity with intellectual, cultural, or policy-oriented content.

Responsibilities

• Develop and own the year-round social media content strategy for Aspen Ideas and associated events.
• Collaborate on cadence and content for Aspen Ideas: Health and other programs.
• Build and maintain the social media editorial calendar.
• Lead creation of social media assets, including short-form video, graphic design, photography, and copywriting.
• Produce platform-optimized content for Instagram, LinkedIn, X/Twitter, Facebook, YouTube, and emerging platforms.
• Manage asset workflow before, during, and after events.
• Draft and post copy to the aspenideas.org website, including blog posts and session collections.
• Coordinate earned social content with underwriters, speakers, media partners, and collaborators.
• Develop social media toolkits and branded assets for partners.
• Amplify Aspen Ideas and Public Programs content on main Institute channels.
• Support paid social campaigns promoting pass sales, event registrations, and broadcast content.
• Lead community management, audience engagement, conversation moderation, and social listening.
• Track, analyze, and report social media metrics, content performance, and audience insights.
• Monitor platform updates, emerging tools, and cultural trends; recommend new formats and experiments.
• Provide creative briefs, oversee workflows, and ensure execution aligns with strategy and brand standards.

Skills

Social media management

Content strategy

Video editing

Graphic design

Copywriting

Cross-functional collaboration

Analytics

Live event coverage

Education

Bachelor's degree in Communications

Tools

Adobe Premiere

Adobe Creative Suite

Canva

Sprout Social

Later

Hootsuite

Job description

Aspen Institute in Washington, DC, seeks a social media lead to own year-round content strategy for Aspen Ideas and related events. You will collaborate on cadence for Aspen Ideas: Health and other programs, and build the social editorial calendar.

You will lead asset creation across video, graphics, and copy, producing platform-optimized content for Instagram, LinkedIn, X, Facebook, YouTube, and emerging platforms. You will track metrics and coordinate with partners to uphold brand standards.