Social Media Content Specialist

Perot-Museum-of-Nature-and-Science; Dallas (TX); On-site; USD 52,000 - 78,000; Full time

Job summary

Perot Museum of Nature and Science in Dallas seeks a Social Media Content Specialist to translate exhibitions and programs into platform-specific content. You will produce photography, videography, graphics, and written content that engages audiences across Instagram, Facebook, TikTok, YouTube, and LinkedIn.

This role requires a strong portfolio, proficiency with Adobe Creative Suite, and the ability to collaborate with education and events teams.

Qualifications

• Bachelor's degree or equivalent in communications, marketing, journalism, digital media, or related field.
• 2–4 years of professional experience in social media management.
• Portfolio demonstrating multimedia content production across photography, video, and graphics.

Responsibilities

• Create and publish engaging social content across Instagram, Facebook, TikTok, YouTube, LinkedIn, and other platforms.
• Produce photography, videography, graphics, and written content tailored to each platform.
• Monitor comments and engagement; foster a positive, brand-aligned online community.
• Coordinate live event coverage and social media amplification with museum teams.
• Track performance metrics and provide regular reports with optimization recommendations.

Skills

Portfolio

Storytelling

Project management

Written and verbal communication

Analytics

Education

Bachelor's degree in communications, Marketing, Journalism, Digital Media, or related field

Tools

Adobe Creative Suite

Photoshop

Premiere Pro

Illustrator

Job description

The Social Media Content Specialist is responsible for creating, capturing, and publishing engaging social media content that brings the Museum's mission, exhibitions, programs, and experiences to life across digital platforms.This position serves as the Museum's primary content creator for social channels, producing compelling photography, video, graphics, and written content that builds audience engagement and strengthens community connections. The Social Media Content Specialist translates Museum experiences into platform-specific content that informs, entertains, and inspires.Primary Areas of OwnershipSocial media content creationPhotography and videographyReels and short-form videoCommunity managementSocial publishingEvent coverageSocial analyticsInfluencer/content creator coordinationKey ResponsibilitiesContent Creation & ProductionCreate and publish engaging social media content across Instagram, Facebook, TikTok, YouTube, LinkedIn, and other emerging platforms.Produce photography, videography, graphics, and written content optimized for each platform.Capture content during exhibitions, programs, events, educational activities, and behind-the-scenes experiences.Edit photos and videos for social media distribution using industry-standard tools and best practices.Social Media ManagementExecute and maintain the Museum's social media content calendar.Schedule and publish content across social platforms.Monitor social channels and ensure timely posting and content updates.Stay informed on platform updates, emerging trends, and best practices.Community EngagementMonitor comments, messages, mentions, and user-generated content.Engage with followers in a timely, professional, and brand-aligned manner.Foster positive online community engagement and audience interaction.Event CoverageProvide live and real-time social media coverage of exhibitions, programs, special events, and community initiatives.Coordinate content capture opportunities with Museum staff and stakeholders.Analytics & ReportingTrack social media performance metrics, audience growth, and engagement trends.Provide regular reporting and recommendations to improve content performance.Cross-Department CollaborationPartner with learning staff, curators, scientists, membership staff, and event teams to identify and capture compelling content opportunities.Support broader communications initiatives through social amplification of campaigns, exhibitions, programs, and organizational announcements.Supervisory Responsibilites: No.Qualifications & SkillsEducation & ExperienceBachelor's degree in communications, Marketing, Journalism, Digital Media, or a related field.2-4 years of professional experience in social media management.Equivalent professional experience in social media content creation or multimedia production may be considered in lieu of a degree.Core CompetenciesProven experience as a social media content creator, preferably in the arts, culture, education, or science sectors.Strong portfolio showcasing expertise in multimedia content production, including videography, photography, graphic design, and editing for social media.Exceptional storytelling skills with the ability to tailor narratives for diverse audiences.Proficiency in content creation tools such as Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator) or other relevant software.Deep understanding of social media platforms, algorithms, trends, and best practices.Ability to manage multiple projects and deadlines in a fast-paced environment.Excellent written and verbal communication skills.Experience with social media analytics.Ability to attend Museum functions in the evenings and weekends.Preferred SkillsA passion for science and education.Previous museum or nonprofit experience.Additional certifications in social media marketing, digital content creation, or related fields.Essential FunctionsWhile performing the duties of this position, the employee will be required regularly to:Sit for extended periods of time while utilizing resource materials such as a computer and detailed spreadsheets.Communicate by telephone; email other appropriate Perot Museum communication platforms (e.g., MS Teams, Zoom, etc.).While performing the duties of this position, the employee will occasionally be required to:Lift and/or move light boxes and other materials of 20 lbs. or less.Reasonable accommodation may be made to enable qualified applicants and qualified employees with disabilities to perform the essential functions of the job.