Brand & Content Strategy Lead

Jobtailor; Chicago (IL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Premium Benefits: medical, dental, and

$800+ monthly health coverage

401(k) with company match

Hybrid work in Chicago

Offsites and team outings

Job summary

LMG Staffing Solutions is partnering with a venture-backed HR tech leader to redefine global hiring. The Brand & Content Strategy Lead will shape the brand, craft high-impact content, and own narratives across channels.

Ideal candidates have 4–7+ years in brand/content marketing, strong writing, and a portfolio across blogs, social, and thought leadership. This hybrid Chicago role collaborates with senior leadership.

Qualifications

• 4-7+ years of experience in brand marketing, content marketing, communications, or a similar role.
• Exceptional writing, editing, and storytelling skills with the ability to adapt tone for different audiences.
• Experience building and executing content strategies across multiple digital channels.
• Strong understanding of social media platforms, content marketing, and brand development.
• Highly organized with excellent project management skills and the ability to manage multiple priorities simultaneously.
• Comfortable working in a fast-paced, entrepreneurial environment with changing priorities.
• Strong collaboration and communication skills with the confidence to work directly with senior leadership.
• Experience with content management systems and creative tools such as Adobe Creative Suite, Canva, or Figma is preferred.
• Photography, videography, or multimedia content creation experience is a plus.
• A portfolio showcasing writing, branding, or creative marketing work is strongly preferred.

Responsibilities

• Develop and execute a cohesive brand strategy that strengthens awareness, engagement, and market positioning.
• Ensure consistent messaging, voice, and visual identity across all customer touchpoints.
• Translate complex ideas into compelling stories that resonate with target audiences.
• Own the content strategy across digital channels, including social media, blogs, newsletters, case studies, and thought leadership.
• Write and edit engaging content tailored to different audiences and stages of the customer journey.
• Create executive thought leadership content and support leadership's personal brand initiatives.
• Manage and grow the company's social media presence through strategic planning and high-quality content.
• Monitor trends, identify new opportunities, and recommend innovative ways to increase engagement.
• Measure campaign performance and continuously optimize content based on analytics.
• Maintain and optimize website content to ensure messaging remains current, engaging, and conversion-focused.
• Develop marketing collateral including presentations, sales enablement materials, one-pagers, and campaign assets.
• Partner with internal stakeholders to ensure all customer-facing materials reflect the brand consistently.
• Plan and execute integrated marketing campaigns that support company growth and product initiatives.
• Coordinate creative projects from concept through execution while managing timelines and priorities.
• Collaborate with designers, external partners, and internal teams to deliver high-quality creative work.
• Work closely with leadership, sales, product, recruiting, and marketing teams to align messaging and campaign priorities.
• Bring fresh ideas and creative thinking that contribute to company growth and brand differentiation.
• Serve as a brand ambassador across internal and external communications.

Skills

Brand strategy

Content marketing

Writing & editing

Storytelling

Social media strategy

Project management

Education

Bachelor's degree in Marketing

Tools

Adobe Creative Suite

Canva

Figma

CMS

Marketing platforms

Job description

LMG Staffing Solutions is partnering with a venture-backed, high-growth HR technology company that is redefining how businesses build and manage global teams. Their AI-powered platform brings recruiting, payroll, global HR, and compliance together into a single, seamless solution, helping startups and scaling businesses hire internationally without the operational complexity.

The company serves fast-growing organizations that need to scale quickly while maintaining exceptional hiring quality and operational efficiency. With a product-first mindset and an entrepreneurial culture, they are building modern solutions that simplify global hiring, workforce management, and payroll for distributed teams.

Backed by experienced founders and focused on rapid innovation, the team values ownership, creativity, speed, and execution. Employees work closely with leadership, have the opportunity to make a visible impact, and help shape the future of a platform that is transforming how companies recruit, hire, and support talent around the world.

We're seeking a Brand & Content Strategy Lead to elevate the company's brand presence, shape compelling narratives, and create high-impact content across multiple channels. This role is ideal for a creative marketer who combines strategic thinking with hands-on execution and enjoys building brands in a fast-paced environment.

Requirements

Brand Strategy & Positioning

• Develop and execute a cohesive brand strategy that strengthens awareness, engagement, and market positioning.
• Ensure consistent messaging, voice, and visual identity across all customer touchpoints.
• Translate complex ideas into compelling stories that resonate with target audiences.

Content Strategy & Creation

• Own the content strategy across digital channels, including social media, blogs, newsletters, case studies, and thought leadership.
• Write and edit engaging content tailored to different audiences and stages of the customer journey.
• Create executive thought leadership content and support leadership's personal brand initiatives.

Social Media & Digital Presence

• Manage and grow the company's social media presence through strategic planning and high-quality content.
• Monitor trends, identify new opportunities, and recommend innovative ways to increase engagement.
• Measure campaign performance and continuously optimize content based on analytics.

Website & Marketing Assets

• Maintain and optimize website content to ensure messaging remains current, engaging, and conversion-focused.
• Develop marketing collateral including presentations, sales enablement materials, one-pagers, and campaign assets.
• Partner with internal stakeholders to ensure all customer-facing materials reflect the brand consistently.

Creative Campaign Execution

• Plan and execute integrated marketing campaigns that support company growth and product initiatives.
• Coordinate creative projects from concept through execution while managing timelines and priorities.
• Collaborate with designers, external partners, and internal teams to deliver high-quality creative work.

Cross-Functional Collaboration

• Work closely with leadership, sales, product, recruiting, and marketing teams to align messaging and campaign priorities.
• Bring fresh ideas and creative thinking that contribute to company growth and brand differentiation.
• Serve as a brand ambassador across internal and external communications.

What We're Looking For

• 4-7+ years of experience in brand marketing, content marketing, communications, or a similar role.
• Exceptional writing, editing, and storytelling skills with the ability to adapt tone for different audiences.
• Experience building and executing content strategies across multiple digital channels.
• Strong understanding of social media platforms, content marketing, and brand development.
• Highly organized with excellent project management skills and the ability to manage multiple priorities simultaneously.
• Comfortable working in a fast-paced, entrepreneurial environment with changing priorities.
• Strong collaboration and communication skills with the confidence to work directly with senior leadership.
• Experience with content management systems, marketing platforms, and creative tools such as Adobe Creative Suite, Canva, or Figma is preferred.
• Experience creating executive-level thought leadership content is highly desirable.
• Photography, videography, or multimedia content creation experience is a plus.
• A portfolio showcasing writing, branding, or creative marketing work is strongly preferred.

Benefits

Why Join?

• Premium Benefits: Comprehensive medical, dental, and vision coverage with approximately $800+ per month covered by the company. Additional perks include a gym benefit, commuter benefit, and a $30 daily office dinner stipend.
• Financial Security: 401(k) with company match to help you invest in your future.
• Meaningful Ownership: Take ownership of an entire brand function and work directly with executive leadership to shape the company's voice, positioning, and market presence.
• Collaborative Culture: Join a high-performing, idea-driven team that values excellence, integrity, innovation, and a merit-based environment where great ideas win regardless of title.
• Team-Focused Environment: Enjoy regular company offsites, monthly team outings, and an energetic culture built around collaboration and shared success.
• Hybrid Flexibility: Work in a hybrid environment based in Chicago while collaborating closely with leadership and cross-functional teams