Position: Social Media Content Producer & Video Editor
Company: Disability Credit Canada
Industry: Canadian Disability Benefits & Financial Services
Job Location: India (100% Remote / Work From Home)
Employment Type: Full-Time, Permanent
Experience Required: 3-5 Years
Department: Digital Marketing & Content Production
Job Description
We are looking for a creative, highly motivated, and tech-savvy Social Media Content Producer & Video Editor to join our growing digital marketing team.
The ideal candidate will be passionate about video storytelling, social media trends, AI-powered content creation, and digital marketing.
This is a hands-on content production role where you will be responsible for creating, editing, publishing, and managing high-quality short-form videos every month across TikTok, Instagram, Facebook, and YouTube.
You should be comfortable using modern AI tools such as ChatGPT, Claude, and Google Gemini, alongside professional creative software including CapCut, Canva, Adobe Premiere Pro, and Adobe Photoshop, to produce engaging, informative, and visually appealing content.
Our company operates in the Canadian disability benefits assistance industry, helping Canadians understand and navigate government benefit programs. You will be responsible for transforming complex information into engaging, easy-to-understand video content for Canadian audiences.
We are looking for someone who can take ownership of the entire content production process from researching and brainstorming ideas to scripting, editing, publishing, and monitoring performance.
Key Roles & Responsibilities
1. Video Content Creation & Production
- Plan, create, edit, and publish Long-short-form videos per month for TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts.
- Develop engaging video concepts, hooks, scripts, captions, and calls to action.
- Create educational, informational, promotional, and brand-awareness video content.
- Convert complex topics into simple, engaging, audience-friendly video stories.
- Produce videos using stock footage, motion graphics, animations, AI-generated visuals, voiceovers, subtitles, and other creative elements.
- Repurpose and optimize video content for different social media platforms.
- Ensure all videos maintain consistent branding, professional quality, and clear messaging.
- Optimize video pacing, transitions, audio, subtitles, and visual effects to maximize viewer engagement.
2. AI-Powered Content Creation
- Use ChatGPT, Claude, and Google Gemini for content research, brainstorming, scriptwriting, and content optimization.
- Leverage AI-powered video editing and content generation tools to streamline production.
- Generate creative concepts, video hooks, captions, and storytelling formats using AI.
- Experiment with AI voiceovers, automated subtitles, animations, and visual content generation.
- Stay updated with emerging AI tools and incorporate relevant technologies into the content workflow.
- Fact-check AI-generated content and ensure published information is accurate, appropriate, and consistent with brand guidelines.
We are looking for someone who actively uses AI in their creative workflow, not someone who is only familiar with these tools by name.
3. Social Media Management & Publishing
- Manage day-to-day content publishing across TikTok, Instagram, Facebook, and YouTube.
- Create and maintain monthly content calendars.
- Schedule and publish videos, posts, reels, and shorts consistently.
- Write engaging captions, descriptions, hashtags, and platform-specific copy.
- Optimize video titles, thumbnails, keywords, and descriptions for visibility and engagement.
- Maintain consistent brand messaging and visual identity across all platforms.
- Coordinate content approvals and ensure deadlines are met.
4. Community Engagement & Audience Management
- Monitor and respond to comments, messages, and audience inquiries across social media channels.
- Encourage meaningful audience engagement and community growth.
- Maintain a professional, friendly, and helpful brand voice.
- Identify frequently asked questions and transform them into new content opportunities.
- Escalate sensitive, complex, or client-specific inquiries to the appropriate internal team.
- Monitor brand mentions and audience sentiment.
- Handle public interactions professionally and respectfully, particularly when discussing sensitive disability-related topics.
5. Social Media Strategy, Trends & Competitor Research
- Research trending video formats, hooks, sounds, editing styles, and storytelling techniques.
- Identify content trends relevant to Canadian audiences.
- Monitor competitors and identify opportunities to improve content performance.
- Brainstorm creative campaigns to increase brand awareness, engagement, and qualified inquiries.
- Experiment with different content formats, including educational explainers, FAQs, myth-busting videos, animated content, and short-form storytelling.
- Collaborate with the marketing team to align content with business objectives.
6. Analytics & Performance Optimization
- Track video performance across TikTok, Instagram, Facebook, and YouTube.
- Monitor key metrics such as views, reach, watch time, audience retention, engagement, shares, and follower growth.
- Analyze which video formats, hooks, and topics perform best.
- Prepare monthly performance reports with actionable recommendations.
- Continuously improve content quality and performance based on analytics and audience feedback.
Required Skills & Qualifications
Experience
- 25 years of hands-on experience in social media video production, video editing, or content creation.
- Proven experience producing short-form videos for TikTok, Instagram Reels, Facebook Reels, or YouTube Shorts.
- Strong portfolio demonstrating video editing, storytelling, and social media content production skills.
- Ability to independently manage multiple projects and consistently meet production deadlines.
Technical & Creative Skills
- Strong working knowledge of CapCut, Canva, Adobe Premiere Pro, and Adobe Photoshop or equivalent professional editing tools.
- Hands‑on experience using ChatGPT, Claude, Google Gemini, and other AI‑assisted content creation tools.
- Strong understanding of video editing techniques, transitions, motion graphics, subtitles, sound design, and visual storytelling.
- Ability to create engaging videos using existing footage, stock assets, AI‑generated content, and graphics.
- Good understanding of social media algorithms, video formats, aspect ratios, and platform-specific best practices.
- Strong copy‑writing skills for video scripts, captions, hooks, and calls to action.
Communication Skills
- Excellent written and verbal English communication skills are essential.
- Ability to write and edit content for a Canadian English‑speaking audience.
- Strong attention to grammar, clarity, tone, and cultural relevance.
- Ability to simplify complex financial, tax, and government benefits information.
- Comfortable collaborating remotely with a Canada-based marketing team.
Personal Attributes
- Creative, resourceful, and proactive.
- Strong attention to detail and quality.
- Highly organized and capable of managing a demanding content calendar.
- Comfortable working independently in a remote environment.
- Willingness to experiment with new technologies and content formats.
- Ability to accept feedback and make revisions efficiently.
- Strong ownership and accountability for assigned work.
Preferred Qualifications
- Experience producing content for Canadian or North American audiences.
- Previous experience in educational, financial services, healthcare-related, or professional services marketing.
- Familiarity with social media scheduling and analytics tools such as Meta Business Suite, YouTube Studio, Buffer, or Hootsuite.
- Experience using AI-generated voiceovers, avatars, animation, or automated video creation platforms.
- Understanding of organic social media growth and lead‑generation strategies.
- Experience creating informative videos without requiring original on‑camera footage.
- Basic understanding of social media advertising and promotional video creatives.
Monthly Deliverables & Performance Expectations
The selected candidate will be expected to:
- Produce original, professionally edited short‑form videos per month.
- Adapt and publish approved videos across TikTok, Instagram, Facebook, and YouTube.
- Maintain a consistent publishing schedule and monthly content calendar.
- Write video scripts, captions, descriptions, and relevant hashtags.
- Manage daily community engagement, comments, and messages.
- Monitor content performance and provide monthly reports.
- Continuously test new content formats, creative approaches, and AI‑powered production techniques.
Quality is equally important as quantity. We expect informative, engaging, professionally edited content that delivers value to the audience while supporting business growth.
Work Environment & Benefits
- 100% remote, work‑from‑home opportunity based in India.
- Full‑time position with a growing Canada‑based company.
- Opportunity to work with modern AI and digital content creation technologies.
- Creative freedom to experiment with new formats and storytelling approaches.
- Exposure to international digital marketing practices and Canadian audiences.
- Opportunity for professional development and long‑term career growth.
- Collaborative environment with direct communication with the marketing team.