Social Media & Content Manager

Rightcrunch Foods; United States; Remote; USD 45,000 - 65,000; Full time

Job summary

Rightcrunch Foods is seeking a talented Social Media & Content Manager who will drive creativity and engagement across various platforms. This remote role requires experience in social media management, a knack for content creation, and a passion for relatable storytelling. As a key part of a company focused on clean snacking, you will shift narratives through authentic digital connections, achieving measurable success while collaborating with cross-functional teams.

Qualifications

• 1-3 years of experience managing Instagram pages.
• Strong writing skills for captions and scripts.
• Experience with editing tools like Canva and CapCut.

Responsibilities

• Develop and manage content calendar for social media.
• Generate and write engaging content ideas including videos.
• Manage influencer collaborations and community engagement.

Skills

Social Media Management

Content Strategy

Influencer Coordination

Short-form Writing

Organizational Skills

Trend Analysis

Tools

Canva

CapCut

Job description

Social Media & Content Manager (Remote)

Experience Required: 1-3 years (Social Media, Content Strategy, Influencer Coordination)

About Rightcrunch:

Rightcrunch is rebuilding trust in daily snacking with clean, minimally processed foods made from Indian ingredients no junk, no fake claims. As direct manufacturers, we control our supply chain end-to-end and are scaling across D2C, Amazon, Quick Commerce, and select offline stores.
We’re looking for a creative executor who can drive sharp, relatable content across social media with strong ideas, fast execution, and a real, human tone.

Work Type: Remote (Full-time, Monday to Saturday preferred)
Location: Anywhere in India (stable internet connection and personal laptop required)

Key Responsibilities:

• Develop and manage the monthly content calendar for Instagram and LinkedIn.
• Generate content ideas: Reels, static posts, Stories, and series (customer stories, founder BTS, educational posts).
• Write scripts for Founder-led videos — short, real, and conversational.
• Coordinate with video editors for timely editing of Reels and Shorts.
• Write clear content briefs for designers (for posts, carousels, social ads).
• Manage influencer collaborations: shortlist, brief, track, and repost UGC.
• Handle basic community engagement: DM replies, comment tracking, story interactions.
• Build and maintain a UGC repository (systematic Google Drive management).
• Weekly reporting: track content performance, reach, saves, and engagement insights.

Requirements:

• 1–3 years of experience building and managing Instagram pages (brand or personal).
• Strong short-form writing skills (captions, scripts, email lines).
• Skilled at using Canva, CapCut, or similar simple editing tools.
• Sharp eye for trends, memes, relatable moments, and storytelling.
• Highly organized: can manage calendars, briefs, shoots independently.
• Comfortable coordinating remotely with founders, editors, and influencers.

Bonus Points:

• Basic understanding of WhatsApp CRM and Email CRM content flows.
• Prior experience with D2C food brands or challenger brands.
• Personal Instagram or portfolio showcasing content creativity.

Mindset Fit:

• Witty, bold, and relatable tone preferred.
• Bias for action: "Done is better than perfect."
• Believes real content beats polished, over-edited marketing.