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Acceleration Partners is seeking a proactive Influencer Marketing Manager to lead and develop innovative influencer programs for clients. This role requires managing client relationships, analyzing data for performance optimization, and creating tailored strategies for success within the digital marketing landscape. Successful candidates will have strong communication skills and a proven track record in influencer marketing campaigns.
Influencer Marketing, Manager
THE ROLE:
As the partner marketing landscape continues to evolve, various channels and tactics are coming together in exciting ways, and Acceleration Partners is leading the charge. We are seeking an Influencer Marketing Manager to provide premium quality service to diverse brands eager to develop influencer programs at scale within their affiliate channels. This person will be directly responsible for managing the client relationship, as well as owning the development and execution of influencer program strategy. Ownership of program strategy includes but is not limited to designing influencer recruitment strategies, content strategies, communication strategies, incentive strategies and optimization strategies focused on the monetization of content across social media. Strategies are expected to be customized to each client’s unique goals and objectives.
The successful candidate will have strong experience in the development and end-to-end management of KPI-driven Influencer marketing campaigns for consumer products and/or service companies. They will be skilled at analyzing program data and spotting performance trends to continuously refine their strategic approach and scale outcomes. They will be well-versed in negotiating media packages with influencers and contracting longer-term agreements. They will have working knowledge of the overall partner marketing landscape, including affiliate, and the ability to both develop comprehensive strategy as well as lead a team to capably execute. They will also be a self-starter that can confidently plug in to any challenging situation with ease and can balance competing priorities well.
TOP 5 JOB RESPONSIBILITIES:
WHAT SUCCESS LOOKS LIKE:
BY 2 MONTHS… the Influencer Marketing Manager has a clear understanding of each client’s goals and objectives, their target market, and the unique strategic approach to each of their influencer programs. The Influencer Marketing Manager has formed strong relationships with client contacts and established themselves as the main point of contract, leading routine calls and taking ownership of client deliverables and oversight of program operations and strategy execution. The Influencer Marketing Manager is becoming familiar with AP’s tools and solutions, and the wider affiliate landscape, and is growing knowledgeable of affiliate tactics and methodologies that are applicable to the strategic approach and design of their owned influencer programs. 70% of the Influencer Marketing Manager’s actions are being conducted independently; the Influencer Marketing Manager is escalating challenges/issues/risks to account teams for guidance and approval when needed and proactively flagging when additional support/training is needed.
By 4 MONTHS…the Influencer Marketing Manager is taking ownership of managing a portfolio of clients with little guidance from their Account Director; 90% of actions are being conducted independently. The Influencer Marketing Manager is fully capable of bringing a solutions-oriented approach to proactively address challenging client or team situations, but continues to escalate key risks where appropriate. Client data is regularly being analyzed and used strategically to optimize program outcomes. Client accounts are being handled effectively and strategically, without dropping any balls, and clients are aware of and pleased with this outcome. Clients are being serviced profitably with AP targets, client KPI’s are being met, and an average 8.5 client rating is being upheld across campaigns.
YOU ARE GREAT FOR THIS ROLE IF YOU:
QUALITIES OF THE IDEAL CANDIDATE:
MINIMUM QUALIFICATIONS & SKILLS:
WHY ACCELERATION PARTNERS?
Acceleration Partners is the world’s largest and first-to-market Partnership and Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. Managing clients in 40+ countries, their global team of 300+ focuses on data-driven strategies that help connect brands to the right consumers through performance partnerships, traditional affiliate, influencer, performance PR, content and B2B partnership marketing. Serving over 200 brands with household names like Amazon, Target, Google, Warby Parker, Crocs, Reebok (to name a few) their diversified staff is creating what’s next in the industry by building balanced portfolios of high-performing partnerships. As the only truly integrated global partnerships agency, Acceleration Partners prides themselves on being on the cutting edge of new industry developments, and leveraging their proven expertise to bring unique solutions to the most complex challenges for brands who aim for growth.
AP PERKS & BENEFITS - WHAT WE OFFER
Benefits may vary based on employment status or country location.
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