Social Media Content Lead (Short-Form Focused)

Veloci Running, Inc.; Austin (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Base salary with bonuses

Direct collaboration with founder

Early seat at a fast-growing brand

Room to build and influence

Job summary

Veloci Running, Inc. is seeking a hands-on video creator in Austin to produce weekly short-form content. You will shoot, edit, and post videos, guiding storytelling that drives brand growth and revenue engagement.

You will work directly with the founder, shape the content strategy, and expand reviewer/outreach programs while documenting community events and product storytelling. This role blends creativity with performance analytics.

Qualifications

• 3–5+ years creating short-form video for brands or as a creator with 100k+ followers.
• Portfolio with results (views, saves, impact) across platforms.
• Able to shoot and edit own footage; boots-on-the-ground role.
• Knows what stops scrolling in the first two seconds and builds audience.
• Capable of directing non-actors and editing to suit content goals.
• Experience in running/outdoor/footwear brand is a plus.

Responsibilities

• Create short-form video every week from concept to shoot to edit to post.
• Test, analyze, and iterate based on performance and goals.
• Get the founder on camera regularly for product stories, factory trips, and behind the scenes.
• Support reviewer and earned media outreach; send shoes to reviewers and publicists.
• Work with marketing on weekly tests and apply learnings.
• Capture the community through group runs and race weekends.

Skills

Short-form video

Video editing

Brand storytelling

Influencer outreach

Project management

Tools

Premiere Pro

Final Cut Pro

After Effects

Job description

Veloci makes premium daily running shoes with longevity in sport at the center: an anatomically shaped toe box in a standard width, a 10mm drop for lower leg support, and aesthetic-forward designs great for the run and after. We're a lean team based in Austin working to drive our mission forward of empowering people to do more of what they love.

Why your role matters

Our content is the most consistent way we engage with the running community in order to foster long term relationships with raving fans, and effectively connect with new customers. That makes the role very connected to revenue, and long term brand growth. We are looking for someone who has real experience scaling emerging brand content or building other followings around short-form content to join and build on your experience in a team setting.

What you'll do

• Create short-form video every week, from concept to shoot to edit to post with the mindset of both organic brand growth, and usage of content for paid ads.
• Test, analyze, and reiterate based on what we are seeing working and where we want to go on a consistent basis.
• Get our founder on camera regularly and make him better at it: product stories, factory trips, fit explainers, and behind the scenes on new shoes. Story-telling and sharing what we believe in is a core foundation of Veloci.
• Support the continued build of our reviewer and earned media partnership program. Get new shoes to reviewers and publicists via cold reachouts and nurturing existing relationships.
• Work with our marketing lead on what to test each week, read the results, and apply learnings consistently.
• Capture our community: group runs from HQ, race weekends, and the people who run in Veloci every day, documenting not only their steps but our own.

What we're looking for

• 3–5+ years making short-form video for a brand, or as a creator who has built a following, looking at 100k+. You shoot and edit yourself. This is a boots-on-the-ground role, not just oversight of the space.
• A portfolio with results. Show us videos you made and tell us what they did: views and saves, and the impact that your work has had on other teams.
• You know what stops someone scrolling in the first two seconds, and are capable of building an audience around a brand. We stand behind the product, we just need to capture their attention first.
• You're comfortable directing people who aren't actors: founders, runners, customers and editing it to create content people are interested in.
• You can keep a weekly cadence, manage relationships with partners, and can manage work across multiple timelines.
• Experience at a running, outdoor, footwear or performance-apparel brand

What you get

• Base salary with potential opportunities for bonuses in the brand you’re building.
• You'll work directly with the founder and see your impact in the numbers every week.
• An early seat at a fast-growing running brand, with room to build, test, and have a strong influence in the company you’re a part of.

Veloci is an equal opportunity employer.