Social Media & Content Lead

Ghalib Ashrafi; Northern (KY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Paid learning time

Tooling budget

Portfolio ownership

Limited client load

Job summary

Ghalib Ashrafi is seeking a Social Media & Content Lead to own the end-to-end production for US client accounts. You will shoot, edit, caption, and manage comments across time zones with overlap hours for US clients, ensuring accessibility and regional localisation.

The role demands hands-on production, a strong portfolio, and the ability to influence strategy in a fast-paced, highly saturated market.

Qualifications

• 3+ years running social for brands, agency or in-house.
• Portfolio demonstrating shooting and editing work.
• Ability to shoot and edit; portfolio matters more than CV.
• Comfort filming with clients and their customers.
• Judgement about what should never be automated or auto-replied.
• Able to work United States client hours from any location.

Responsibilities

• Take a brief from strategy through to shooting and editing, not to a stock library.
• Reply to the comments afterwards, because that is where the account is actually won.
• Compete in the most saturated attention market we work in, where posting cadence alone is not a strategy.
• Handle accessibility on every asset - captions and alt text are legal exposure here.
• Localise by region rather than treating the country as one audience.
• Say when a trend is wrong for the client, including when it would have performed.

Skills

Social media management

Video shooting

Video editing

Portfolio

Content strategy

Audience engagement

Tools

Editing software

Job description

3. Social Media & Content Lead| Open Role# Social Media & Content Lead - United StatesStrategy through production for US audiences, in the most saturated feed we work in. Captions and alt text are legal exposure here, and posting cadence on its own is not a strategy.Paid task, never free work · Feedback either way · 2-3 weeks end to endLocation**Remote - United States**The Role## About this jobMost social roles are a scheduling job with a content calendar attached. This one is not. The reason our social work performs is that we produce original material with clients rather than around them - which means cameras, editing, and the judgement to know which customer story is worth telling. You would own the whole loop for your accounts: what gets made, when it goes out, and who replies to the person commenting at 11pm. This role covers our US clients across time zones, which means overlap hours rather than an offshore handoff. It is the most competitive attention market we work in, accessibility exposure is a genuine legal risk rather than a nicety, and the rules change state by state.### What you'll do* Take a brief from strategy through to shooting and editing, not to a stock library* Reply to the comments afterwards, because that is where the account is actually won* Compete in the most saturated attention market we work in, where posting cadence alone is not a strategy* Handle accessibility on every asset - captions and alt text are legal exposure here, not polish* Localise by region rather than treating the country as one audience* Say when a trend is wrong for the client, including when it would have performed### What we're looking for* 3+ years running social for brands, agency or in-house* Evidence you have held attention in a feed where everyone else is also professional* You can actually shoot and edit - a portfolio matters far more than a CV here* Comfortable filming with clients and their customers* Judgement about what should never be automated or auto-replied* Able to work United States client hours from wherever you are based### Nice to have, not required* Experience with paid amplification and knowing when organic has stopped being enough* A personal account or body of work you built yourself* Photography or motion design background### You'd probably be unhappy here if...* You want a purely strategic role with no production* You would rather schedule content than create it* You are uncomfortable being on camera duty with clients* You want a market where good work is automatically noticedWe put this on every job for the same reason we put it on every service page: finding out in month three costs us both far more than reading it now.* **The range, before the first call** - we tell you what the role pays before you spend time on it, we do not negotiate people down from it, and we will not ask what you currently earn.* **Remote - United States** - we ask for overlap hours with the team and your clients, not a chair.* **Paid learning time** - courses, conferences and certifications covered, with time in the week to use them.* **Your own tooling budget**, including AI tooling. Nobody here does a job badly because a licence was refused.* **A portfolio you keep** - with client permission, the work is yours to show.* **A capped client load** - we limit how many accounts we take on precisely so nobody carries twelve.Send us **something you have built** - a site, an audit, a campaign, a workflow, a piece of writing - along with a short note about why this role. A CV on its own tells us very little, and we would rather read one real thing than three pages of bullet points.Put **\"Social Media & Content Lead\"** in the subject line. We read every application and we reply either way, usually with a reason. If we go quiet for more than a week, chase us - that is our failure, not yours.**No recruiters or agencies, please.** We hire directly and always have.