Social Media & Content Growth Manager

United Parks & Resorts; Williamsburg (VA); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Paid Time Off

Complimentary Park Tickets and Passes

Medical, Dental, and Vision Insurance

401K Retirement plan

Job summary

Busch Gardens Williamsburg is seeking a Manager of Social Media & Content to lead organic social strategy across Facebook, Instagram, TikTok, and YouTube for BGW and Water Country USA. You will manage a Content Specialist, plan content around park events, and partner with Brand and Paid Media to optimize performance across platforms.

The role requires 5+ years in social media and content, a strong storytelling mindset, and the ability to work evenings, weekends, and holidays in park environments.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or related field, or equivalent experience.
• 5+ years of social media and content creation experience, including growing a social audience.
• Experience supervising, mentoring, or directing others (direct reports, freelancers, interns, or agency partners).
• Experience operating photography and video equipment and basic lighting setups.

Responsibilities

• Lead and execute social media strategy for BGW and WCW across Facebook, Instagram, TikTok, and YouTube.
• Plan and manage social content calendar based on park operations, seasonal events, and brand initiatives.
• Supervise and develop the Content Specialist, directing day-to-day photo and video production for social platforms.
• Monitor and analyze social performance metrics and report insights to leadership.

Skills

Social media strategy

Content creation

Team management

Analytics

Storytelling

Project management

Paid/organic collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

Sprinklr

Meta Business Suite

Google Analytics

Job description

Busch Gardens Williamsburg is seeking a Manager of Social Media & Content to lead organic social strategy across Facebook, Instagram, TikTok, and YouTube for BGW and Water Country USA. You will manage a Content Specialist, plan content around park events, and partner with Brand and Paid Media to optimize performance across platforms.

The role requires 5+ years in social media and content, a strong storytelling mindset, and the ability to work evenings, weekends, and holidays in park environments.