Social Media & Content Lead, Theme Parks

SeaWorld; South Carolina; On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Paid Time Off

Complimentary Park Tickets and Passes

Park Discounts on Food and Merchandise

Medical, Dental, and Vision Insurance

401K Retirement plan

Life Insurance

Tuition Reimbursement

Dependent Health Care FSA

Job summary

SeaWorld Parks & Entertainment seeks a Manager of Social Media & Content to lead strategy for Busch Gardens Williamsburg and Water Country USA across major platforms. You will own content ideation, capture, and editing, and work closely with Marketing, Sales, and Leadership to align with business priorities.

You will oversee a Content Specialist, manage production and assets, and drive measurable results through trend-informed content and collaborations with Brand and Paid Media teams.

Qualifications

• Bachelor’s degree or equivalent experience.
• 5+ years of social media and content creation experience.
• Experience supervising or directing teams or partners.
• Experience in theme parks, hospitality, or entertainment is a plus.
• Experience using publishing, analytics, and listening platforms.

Responsibilities

• Lead and execute social media strategy for BGW and WCW across Facebook, Instagram, TikTok, and YouTube.
• Plan and manage social content calendar tied to park operations and events.
• Stay at the frontier of platform trends and channel development.
• Own organic content ideation, capture, and editing with timely content pipeline.
• Partner with Brand and Paid Media on advertising content shoots.
• Develop organic-style content for paid social ads, native to each platform.
• Supervise Content Specialist and manage production assets.
• Monitor and analyze social performance metrics and report insights.

Skills

Social media knowledge

Storytelling

Editorial mindset

Project management

Entrepreneurial mindset

Communication skills

Analytics

Cross-functional collaboration

Adaptability

Education

Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or related field

Tools

Sprinklr

Meta Business Suite

Google Analytics

Job description

SeaWorld Parks & Entertainment seeks a Manager of Social Media & Content to lead strategy for Busch Gardens Williamsburg and Water Country USA across major platforms. You will own content ideation, capture, and editing, and work closely with Marketing, Sales, and Leadership to align with business priorities.

You will oversee a Content Specialist, manage production and assets, and drive measurable results through trend-informed content and collaborations with Brand and Paid Media teams.