Social Media & Content Manager – Theme Parks

SeaWorld; Williamsburg (VA); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Paid Time Off

Complimentary Park Tickets and Passes

Park Discounts on Food and Merchandise

Medical, Dental, and Vision Insurance

4

Job summary

SeaWorld in Virginia is seeking a Manager of Social Media & Content to lead strategy for Busch Gardens Williamsburg & Water Country USA. You will guide organic content across major platforms, mentor a small production team, and collaborate with brand and paid media teams to maximize engagement and revenue.

The role requires 5+ years in social media and content creation, with experience supervising staff and a background in entertainment or hospitality preferred.

Qualifications

• 5+ years of social media and content creation experience.
• Experience supervising staff, freelancers, interns, or agency partners.
• Theme park, attraction, hospitality, or entertainment industry experience preferred.
• Experience operating photography and video equipment.
• Experience using publishing, analytics and listening platforms to inform content strategy.

Responsibilities

• Lead and execute social media strategy for BGW and WCW across Facebook, Instagram, TikTok, and YouTube.
• Plan and manage social content calendar based on park operations, seasonal events, and sales initiatives.
• Stay at the forefront of trends, platform features, and channel development to grow audience and revenue.
• Own organic content ideation, capture, and editing for timely, trend-driven content.
• Partner with Brand and Paid Media teams on advertising content shoots and production moments.
• Develop organic-style content for paid social advertising, optimized for performance.
• Supervise and develop the Content Specialist and manage production resources.
• Analyze social performance metrics and report insights to leadership.

Skills

Social media

Content creation

Leadership

Analytics

Storytelling

Project management

Education

Bachelor's degree in Marketing/Communications

Tools

Sprinklr

Meta Business Suite

Google Analytics

Job description

SeaWorld in Virginia is seeking a Manager of Social Media & Content to lead strategy for Busch Gardens Williamsburg & Water Country USA. You will guide organic content across major platforms, mentor a small production team, and collaborate with brand and paid media teams to maximize engagement and revenue.

The role requires 5+ years in social media and content creation, with experience supervising staff and a background in entertainment or hospitality preferred.