Social Media Content & Growth Manager

AeroFarms; Danville (VA); In loco; USD 95.000 - 120.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical

Dental

Vision

401(k)

PTO

Descrizione del lavoro

AeroFarms is seeking a Social Media Content Manager in Danville, VA to own the social strategy end-to-end, oversee content and paid performance, and coordinate with sales and retail priorities. The role includes directing an external agency, driving content from concept to publish, and using data to inform near- and long-term initiatives.

You will craft engaging storytelling around the farm, product, and people while maintaining brand voice and visual standards across channels.

Competenze

• 5+ years in social media marketing, with at least 2 years owning a brand's social channels.
• Hands-on performance marketing experience with paid social budgets and ROAS optimization.
• Proven experience directing an external agency with briefs, approvals, and performance targets.

Mansioni

• Build AeroFarms' social presence across channels and define platform priorities.
• Define organic strategy, content approach, and success metrics for each channel.
• Create a monthly content calendar tied to launches and promotions.
• Direct content creation from brief to publish, including planning and approvals.
• Capture farm content on-site in Danville, VA, coordinating with operations.
• Oversee paid social campaigns, targets, budgets, and reporting.
• Manage external agency, briefs, reviews, and performance reviews.
• Drive traffic to retailers through retail media and geo-targeted campaigns.
• Monitor FTC rules, platform policies, and retailer partner guidelines.

Conoscenze

Social media marketing

Brand management

Performance marketing

Agency management

Content creation

Analytics & reporting

Writing & editing

Social strategy

Formazione

Bachelor's degree in marketing or communications

Equivalent experience

Strumenti

Meta Ads Manager

TikTok Ads

Sprout Social

Later

Hootsuite

GA4

UTM tracking

Descrizione del lavoro

AeroFarms is seeking a Social Media Content Manager in Danville, VA to own the social strategy end-to-end, oversee content and paid performance, and coordinate with sales and retail priorities. The role includes directing an external agency, driving content from concept to publish, and using data to inform near- and long-term initiatives.

You will craft engaging storytelling around the farm, product, and people while maintaining brand voice and visual standards across channels.