Corporate Social Media Lead — Real-Time Engagement (9/80)

VideoRay; Arlington (VA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision

401K with company matching

9/80 work schedule

Paid holiday shutdown

Job summary

AeroVironment seeks a Corporate Social Media Specialist to lead day-to-day execution across the company’s channels. You will publish, repost, engage, and identify timely opportunities, escalating issues to leadership with strong editorial judgment.

Develop and maintain the social content calendar, craft platform-specific posts, and amplify AV news. Leverage analytics to optimize performance and audience growth while supporting live coverage at events and executive engagement.

Qualifications

• 5+ years in social media, digital communications or related work.
• Experience managing corporate social channels, including publishing and analytics.
• Strong editorial judgement and ability to independently determine when to publish or engage.
• Proficiency with visual content tools such as Adobe Creative Suite, Canva or CapCut.
• Experience using social listening and analytic tools.
• Defense/aerospace/national security comms experience preferred.

Responsibilities

• Own day-to-day management of corporate social channels: publishing, reposting, sharing, commenting and audience engagement.
• Exercise independent judgement within communications guidance to determine engagement and amplification.
• Monitor platforms for timely engagement opportunities and potential reputational issues.
• Flag issues that may require leadership review or response.
• Develop and maintain the social media content calendar with PR, marketing, executives and business teams.
• Draft platform-specific content reflecting AV’s voice and priorities.
• Amplify company news, earned media and executive engagements.
• Support real-time social coverage at events and demonstrations.
• Support executive social media presence with drafting and engagement opportunities.
• Track channel performance and use analytics to improve content, timing and growth.
• Repurpose assets into platform-specific content and campaigns.
• Assist implementation of new platforms and technologies.
• Advise leadership on emerging digital capabilities.

Skills

Social media expert

Editorial judgement

Platform expertise

Defense/public affairs

Fast-paced strategy

Analytics awareness

Education

Bachelor’s degree in communications or related field

Tools

Adobe Creative Suite

Canva

CapCut

Social listening tools

Analytics tools

Job description

AeroVironment seeks a Corporate Social Media Specialist to lead day-to-day execution across the company’s channels. You will publish, repost, engage, and identify timely opportunities, escalating issues to leadership with strong editorial judgment.

Develop and maintain the social content calendar, craft platform-specific posts, and amplify AV news. Leverage analytics to optimize performance and audience growth while supporting live coverage at events and executive engagement.