Social Media & Content Creator Intern

Penn State University; University Park (TX); On-site; USD 19,000 - 22,000; Part time

Job summary

Penn State University is seeking a creative, digitally savvy student worker to support social media for Invent Penn State. This part-time role offers hands-on experience with content creation, scheduling, and engagement across campus programs and events.

You'll write audience-focused copy, help manage the content calendar, capture photos or short videos at events, and collaborate with the Marketing and Communications team to tell entrepreneur stories from Penn State.

Qualifications

• Current Penn State undergraduate or graduate student.
• Strong written communication skills and attention to detail.
• Familiarity with major social media platforms and an understanding of how content and audiences differ across channels.
• Creative mindset and an interest in storytelling and digital content.
• Ability to manage multiple assignments, meet deadlines and work both independently and collaboratively.
• Good judgment and professionalism when representing a university organization online.
• Interest in entrepreneurship, innovation and economic development is a plus.

Responsibilities

• Create, adapt and schedule engaging social media content across Invent Penn State channels.
• Write clear, audience-focused social media copy consistent with Penn State and Invent Penn State brand standards and voice.
• Identify and develop content opportunities related to entrepreneurs, programs, events, educational opportunities and other initiatives.
• Assist with maintaining the social media content calendar and coordinating posts around key events, campaigns and announcements.
• Monitor social media channels for comments, mentions, messages and engagement opportunities, escalating questions when appropriate.
• Capture photos and short-form video content at events and activities as needed.
• Assist with basic photo and video editing and the creation of social media graphics using available tools and templates.
• Research relevant social media trends and platform best practices and recommend opportunities to strengthen content and engagement.
• Review social media performance data and help identify trends and high-performing content.
• Collaborate with members of the Marketing and Communications team and program partners to gather information, stories and content.
• Assist with other digital marketing and communications projects as needed.

Skills

Content creation

Creative writing

Multitasking

Professionalism

Education

Current Penn State undergraduate or graduate student

Tools

Canva

Adobe Creative Cloud

Social media management platforms

Basic video editing tools

Job description

Penn State University is seeking a creative, digitally savvy student worker to support social media for Invent Penn State. This part-time role offers hands-on experience with content creation, scheduling, and engagement across campus programs and events.

You'll write audience-focused copy, help manage the content calendar, capture photos or short videos at events, and collaborate with the Marketing and Communications team to tell entrepreneur stories from Penn State.