Social Media Content Creator

Trenchless Today LLC.; Town of Clifton Park (NY); On-site; USD 33,000 - 41,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Company-paid life insurance

Paid time off

Paid holidays

Professional growth opportunities

Opportunity to shape creativeDirection

Job summary

Trenchless Today LLC. in Clifton Park, NY is seeking a creative Social Media Content Creator to capture and edit engaging content on job sites, offices, and events. You’ll produce reels, TikToks, shorts, photos, and posts that tell our story and showcase our crews and projects.

You’ll develop a consistent content calendar, stay ahead of trends, interview technicians, and help grow our social reach while balancing professionalism with personality in an on-site construction environment.

Qualifications

• Portfolio or examples of previous work preferred.
• Experience with short-form video and social platforms (Instagram/TikTok/YouTube).
• Ability to tell stories through video and interview employees.

Responsibilities

• Capture photo and video content at jobsites, office, training sessions, events, and demonstrations.
• Create and edit short-form videos for Instagram Reels, TikTok, Facebook, YouTube Shorts, and LinkedIn.
• Turn raw footage into engaging, polished content.
• Develop hooks, captions, voiceovers, transitions, graphics, and concepts.
• Create educational, entertaining, behind-the-scenes, employee-focused, and project content.
• Interview technicians and employees for social content.
• Occasionally appear on camera.
• Develop and maintain a content calendar.
• Help manage social media accounts and posting schedule.
• Stay current on trends, editing techniques, and platform changes.
• Incorporate trends and humor into content.
• Track engagement and identify top-performing content.
• Organize photo and video libraries.
• Continuously bring new content ideas.

Skills

Social media content creation

Video editing

Short-form video

Photography

Instagram Reels

TikTok

YouTube Shorts

Facebook

LinkedIn

Canva

CapCut

Adobe Premiere Pro

Final Cut Pro

Social media analytics

Content planning

Tools

Canva

CapCut

Adobe Premiere Pro

Final Cut Pro

Job description

Social Media Content Creator

Create the Content. Tell the Story. Build the Brand.

Full-Time | Clifton Park, NY | $24–$30/hour | On-Site + Field Content

Trenchless Today is one of the Northeast's fastest-growing trenchless pipe rehabilitation companies, providing innovative underground infrastructure solutions for residential, commercial, municipal, and industrial customers.

What we do is unique — and there's a lot worth showing people.

Our crews work with specialized equipment, underground infrastructure, robotic technology, pipe rehabilitation systems, and projects most people have never seen before.

We're looking for a creative, outgoing Social Media Content Creator who can turn that into content people actually want to watch.

This isn't a position where you'll sit behind a desk all day scheduling generic social media posts.

We want someone who will grab a camera or phone, head to a jobsite, talk to our crews, recognize a great content opportunity, capture it, edit it, and turn it into a Reel, TikTok, Short, photo series, or post.

If you constantly find yourself thinking, "That would make a great video," you might be exactly who we're looking for.

What You'll Do

• Capture photo and video content at jobsites, our office/shop, training sessions, company events, and equipment demonstrations
• Create and edit short-form videos for Instagram Reels, TikTok, Facebook, YouTube Shorts, and LinkedIn
• Turn raw footage into engaging, polished content
• Develop hooks, captions, voiceovers, transitions, graphics, and creative concepts
• Create educational, entertaining, behind-the-scenes, employee-focused, and project-based content
• Capture before-and-after project transformations
• Interview technicians and employees for social content
• Occasionally appear on camera yourself
• Develop and maintain a consistent content calendar
• Help manage our social media accounts and posting schedule
• Stay current on trends, sounds, formats, editing techniques, and platform changes
• Find appropriate ways to incorporate trends and humor into our industry
• Track engagement and identify which types of content perform best
• Organize our photo and video content library
• Continuously bring new content ideas to the table

We're Looking for Someone Who...

• Is genuinely creative
• Understands what makes people stop scrolling
• Can tell a story through video
• Is comfortable approaching and talking with different personalities
• Is comfortable behind the camera and occasionally in front of it
• Doesn't need to be told exactly what to film every day
• Notices interesting moments and turns them into content
• Can take an idea from concept → filming → editing → finished post
• Is organized enough to maintain a consistent posting schedule
• Understands the difference between content that looks good and content that actually gets attention
• Can balance professionalism with personality and humor
• Is comfortable working in both an office and construction/jobsite environment

Experience We're Interested In

• Experience with some combination of:
  • Social media content creation
  • Video editing
  • Short-form video
  • Photography
  • Instagram Reels
  • TikTok
  • YouTube Shorts
  • Facebook
  • LinkedIn
  • Canva
  • CapCut
  • Adobe Premiere Pro
  • Final Cut Pro or similar editing software
  • Social media analytics
  • Content planning
• A college degree is not required.
• We're more interested in what you can actually create.
• Applicants who provide a portfolio, social media account, Reels, TikToks, YouTube videos, photography, or other examples of previous work will receive priority consideration.

What You'll Have to Work With

• Specialized trenchless rehabilitation equipment
• Robotic pipe equipment
• Underground infrastructure projects
• Large commercial and municipal projects
• Before-and-after transformations
• Field crews and employee personalities
• Equipment demonstrations
• Training
• Company events
• Behind-the-scenes operations
• Projects throughout our service areas

What Success Looks Like

We aren't looking for someone just to "keep our social media active." We want to grow it.

• Consistent original content is being produced every week
• Our projects are being documented
• Our employees and company culture are showing through our content
• Followers, reach, views, and engagement are growing
• Our content becomes increasingly recognizable
• You're regularly bringing us ideas we hadn't thought of
• People who see our content remember Trenchless Today

What We Offer

• $24–$30/hour based on experience and portfolio
• Full-time employment
• Company-paid medical, dental, and vision insurance options
• 401(k) with company match
• Company-paid life insurance
• Paid time off
• Paid holidays
• Professional growth opportunities
• Opportunity to help shape the creative direction of a growing company

Work Environment

This position is based at our Clifton Park, NY location and is primarily in person. You'll regularly travel to local jobsites to capture content, so you should be comfortable being around active construction environments and following required safety procedures. This is not a fully remote social media position. Some occasional travel to other company projects or locations may also be available.

Trenchless Today — Restoring Pipes. Preserving Property.

We're much more interested in seeing your creativity than reading that you're "proficient in social media." If you don't have professional experience yet but you've been creating great content on your own, we still want to see it.