Digital Marketing Specialist

Highmark Companies; Savage (MN); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Health Insurance

Health Savings Account (HSA)

Dental

Vision

Life Insurance

Short-Term Disability Insurance

Long-Term Disability Insurance

401(k) with company Safe Harbor

8 Paid Holidays

RPTO

Profit Sharing

Employee Referral Program

Employee Discount Program

Great culture and team dynamic

Job summary

Highmark Companies is hiring a Digital Marketing Specialist to be the on-camera face and voice of Highmark. You will capture crews, projects and people in the field and convert them into short-form content that grows our audience and drives inbound leads.

You’ll report to the Creative Director in a brand-new role that offers freedom to shape the position and showcase Highmark’s work across social channels.

Qualifications

• 2+ years creating short-form social content for a brand or personal following.
• A portfolio of your work: videos, social posts, campaigns or channels you've built.
• Comfortable on camera.
• Skilled with phone video and editing apps (CapCut, Premiere Rush or similar).
• Comfortable on active jobsites; will follow PPE and safety rules.
• Valid driver's license and reliable transportation.
• Construction, trades or real estate interest is a plus.

Responsibilities

• Shoot and edit short-form video and photos from jobsites, including before/after and time-lapses.
• Manage Highmark’s social channels day to day, posting to LinkedIn, Instagram, Facebook, TikTok and YouTube on a set calendar.
• Create LinkedIn content aimed at property managers, HOAs and partners that shows how Highmark delivers.
• Respond to comments and messages and route leads to our sales team.
• Help the sales team post and share content on their own LinkedIn profiles.
• Track and report posts, reach, engagement and leads to the Creative Director.

Skills

Content creation

On-camera presence

Video editing

Social media management

Portfolio

Phone video

Communication

Tools

CapCut

Premiere Rush

Job description

About Us

Highmark started in 2003 with a bit of friendly competition. While snowmobiling in Wyoming, founders Jim Moras and Terry Gaulrapp challenged each other to leave the highest track on the mountain, known as a \"high mark.\" That drive to push higher is still how we work today.

Description

About Us

Highmark started in 2003 with a bit of friendly competition. While snowmobiling in Wyoming, founders Jim Moras and Terry Gaulrapp challenged each other to leave the highest track on the mountain, known as a \"high mark.\" That drive to push higher is still how we work today.

Today, Highmark Companies is six specialized companies and more than 150 employees, headquartered in Savage, Minnesota: Highmark Builders, Highmark Exteriors, Highmark Restorations, Ruby+Suede Design Studio, Christian Brothers Cabinets and Highmark Home Services. From roofing to remodels and cabinetry to fire and water restoration, we serve homeowners, general contractors and property managers, inside and out.

We’re a Top 200 Workplace, Highmark Builders was named 2025 Remodeler of the Year, and everything we do is guided by our core values: Wise, Intentional, Driven, Trustworthy and Humble (W.I.D.T.H.). We do great work every day. Now we need someone to show it to the world.

The Role

We’re hiring a Digital Marketing Specialist to be the on-camera face and voice of Highmark. You’ll capture our crews, projects and people in the field and turn them into short-form content that grows our audience, builds credibility with property managers and customers, and drives inbound leads. You’ll report to our Creative Director. This is a brand-new role at Highmark, so you’ll have the freedom to shape it and make it your own.

What Highmark Companies Offers To You

• Competitive Salary starting at 60,000 – $75,000
• Health Insurance – Company pays 100% of employee premium
• Health Savings Account (HSA)
• Dental
• Vision
• Life Insurance
• Short-Term Disability Insurance (STDI)
• Long-Term Disability Insurance (LTDI)
• 401(k) with a 3% company Safe Harbor contribution after 6 months (age 18+)
• 8 Paid Holidays
• UNLIMITED Responsible Paid Time Off (RPTO)
• Profit Sharing
• Paid Employee Referral Program
• Employee Discount Program
• Great culture and team dynamic

What You’ll Do

• Shoot and edit short-form video (Reels, TikTok, YouTube Shorts) and photos from jobsites: before/after, time-lapses, crew and customer spotlights
• Manage Highmark’s social channels day to day, posting to LinkedIn, Instagram, Facebook, TikTok and YouTube on a set calendar
• Create LinkedIn content aimed at property managers, HOAs and partners that shows how Highmark delivers
• Respond to comments and messages and route leads to our sales team
• Help the sales team post and share content on their own LinkedIn profiles
• Track and report posts, reach, engagement and leads to the Creative Director

Requirements

• 2+ years creating short-form social content for a brand or personal following
• A portfolio of your work: videos, social posts, campaigns or channels you've built
• Comfortable on camera
• Skilled with phone video and editing apps (CapCut, Premiere Rush or similar)
• Comfortable on active jobsites; will follow PPE and safety rules
• Valid driver's license and reliable transportation
• Construction, trades or real estate interest is a plus