Social Media Content Creator

OUAI; Los Angeles (CA); Hybrid; USD 41,328 - 48,216; Part time

Job summary

OUAI is looking for a social media content creator in Los Angeles who will be responsible for producing engaging content primarily for TikTok and Instagram. This role requires creating original video content that aligns with the brand's identity, while collaborating with the social team to ensure campaign success.

With a regular in-office presence required 2-3 times a week, the ideal candidate will have over 2 years of experience in social media content creation and a knack for trend analysis.

The position offers hourly compensation between $30 and $35, reflecting OUAI's commitment to high-quality, engaging social media presence.

Qualifications

• 2+ years of experience in social media content creation, especially for TikTok.
• Proven track record of creating engaging social content.
• Ability to appear on camera and create behind-the-scenes content.

Responsibilities

• Conceptualise and create original short-form content for TikTok and Instagram.
• Collaborate with the social team to align with editorial calendars.
• Execute end-to-end video production including filming, editing, and sound design.
• Analyze content performance and adapt strategies to enhance engagement.

Skills

Social media content creation

TikTok content

Video editing

Visual storytelling

Trend analysis

Job description

The Role?

OUAI is seeking a social media content creator that will be responsible for capturing engaging content that helps drive awareness and brand love for OUAI and its products. This role will have a strong emphasis on video to use across platforms along with TikTok dedicated content but will also include lo‑fi stills. You’ll work with the social team to deliver on cross‑functional goals while adhering to OUAIs creative and marketing, driving the creation of effective content that achieves business objectives and channel needs.

What You’ll Do:

• Conceptualise and create engaging and original short‑form content for TikTok and Instagram that aligns with the brand's DNA, voice, and objectives
• Stay ahead of TikTok, social media, and internet trends, challenges, and cultural moments to implement relevant and timely content into the social strategy
• Collaborate closely with our social team to stay up‑to‑date on social editorial calendar and understand campaign goals and messaging, translating them into visual narratives
• Execute end‑to‑end video production, including shooting, arranging, making selects, editing or drafting editor briefs, and sound design/direction to deliver high quality content that drives awareness and engagement
• Shoot content in our office, on set, and on location on a weekly basis
• Partner with cross‑functional team in order to execute content, e.g. Product Development on packaging BTS or Product Edu for application videos
• Experiment with different video styles, techniques, and formats to keep content fresh and appealing to diverse audiences
• Analyze content performance metrics, insights and adapt content strategies to drive engagement and growth

What You’ll Bring:

• 2+ years of experience in social media content creation, with a strong emphasis on TikTok and video content
• This position requires regular in‑office presence (2‑3 times per week) in Los Angeles
• We aren’t afraid to go first–OUAI is a social‑first lifestyle brand that aims to break the mold beyond traditional hair care content. We expect you’ll bring fresh ideas that keep OUAI at the forefront of experimental and engaging content
• Proven track record of social content creation, with an emphasis on TikTok and video content
• Comfort with appearing on camera and BTS in social content
• Strong visual and storytelling skills, with an eye for detail and a knack for capturing attention quickly
• A firm grasp on what makes a piece of content successful, including tailoring POV for new audiences, engaging with our existing community, and best practices like cover photos, onscreen text, and video length
• Ability to leverage third party editing apps in content creation

Benefits

• Hourly Compensation $30-$35/hour
• Candidates are required to be available to work onsite at our Los Angeles headquarters office 2-3 times per week.
• This freelance, part‑time position does not qualify for full‑time benefits.

Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates from non-immigrant visas or permanent residency except in some areas that in OUAI’s sole discretion require highly specialized backgrounds.