Work It: OUAI is hiring a Freelance Social Media/Content Creator

DNAMAG; Los Angeles (CA); Hybrid; USD 41,328 - 48,216; Part time

Job summary

OUAI is seeking a Freelance Social Media Content Creator (Part-Time) for Los Angeles with a hybrid work model. The role focuses on creating engaging short-form video content primarily for TikTok and Instagram, including shooting on-site and on location weekly.

The candidate should bring experience in video storytelling and camera presence to drive brand awareness and engagement. This part-time freelance position requires 2-3 days on-site in Los Angeles and emphasizes video-first content, BTS,

Qualifications

• 2+ years of experience in social media content creation with a strong emphasis on TikTok and video content
• Comfort appearing on camera and BTS in social content
• Strong visual and storytelling skills with an eye for detail and capturing attention quickly
• Knowledge of best practices like cover photos, onscreen text, and video length

Responsibilities

• Conceptualise and create engaging and original short-form content for TikTok and Instagram that aligns with the brand's DNA, voice, and objectives
• Stay ahead of TikTok and social media trends and translate them into visual narratives
• Collaborate with the social team to align with editorial calendar and campaign goals
• Execute end-to-end video production including shooting, editing, and sound design
• Shoot content in the office, on set, and on location weekly
• Collaborate with cross-functional teams for BTS or product edu videos
• Experiment with different video styles to keep content fresh for diverse audiences
• Analyze content performance and adapt strategies to drive engagement

Skills

TikTok content

Video storytelling

Camera presence

Editing apps"

Tools

Third-party editing apps

Job description

OUAI is Hiring a Freelance Social Media Content Creator P/T (Los Angeles/hybrid)

Hourly Compensation $30-$35/hour

OUAI is seeking a social media content creator that will be responsible for capturing engaging content that helps drive awareness and brand love for OUAI and its products. This role will have a strong emphasis on video to use across platforms along with TikTok dedicated content but will also include lo-fi stills. You'll work with the social team to deliver on cross-functional goals while adhering to OUAIs creative and marketing, driving the creation of effective content that achieves business objectives and channel needs.

Candidates are required to be available to work onsite at our Los Angeles headquarters office 2-3 times per week. This freelance, part-time position does not qualify for full-time benefits

About the company

OUAI is a prestige beauty and personal care brand founded by celebrity hairstylist, Jen Atkin. "OUAI," means "yes" in that casual Parisian way. The brand is guided by the mission "wherever you go, go all the OUAI" and this bold & playful spirit impacts everything from culture to marketing to product. OUAI's product categories - ranging from hair care to body care, fragrances, personal care, and merch - are designed to reflect its commitment to easy, effective, and enjoyable self-care.

2+ years of experience in social media content creation, with a strong emphasis on TikTok and video content

This position requires regular in-office presence (2-3 times per week) in Los Angeles

We aren't afraid to go first-OUAI is a social-first lifestyle brand that aims to break the mold beyond traditional hair care content. We expect you'll bring fresh ideas that keep OUAI at the forefront of experimental and engaging content

Proven track record of social content creation, with an emphasis on TikTok and video content

Comfort with appearing on camera and BTS in social content

Strong visual and storytelling skills, with an eye for detail and a knack for capturing attention quickly

A firm grasp on what makes a piece of content successful, including tailoring POV for new audiences, engaging with our existing community, and best practices like cover photos, onscreen text, and video length

Ability to leverage third party editing apps in content creation

RESPONSIBILITIES

Conceptualise and create engaging and original short-form content for TikTok and Instagram that aligns with the brand's DNA, voice, and objectives

Stay ahead of TikTok, social media, and internet trends, challenges, and cultural moments to implement relevant and timely content into the social strategy

Collaborate closely with our social team to stay up-to-date on social editorial calendar and understand campaign goals and messaging, translating them into visual narratives

Execute end-to-end video production, including shooting, arranging, making selects, editing or drafting editor briefs, and sound design/direction to deliver high quality content that drives awareness and engagement

Shoot content in our office, on set, and on location on a weekly basis

Partner with cross-functional team in order to execute content, e.g. Product Development on packaging BTS or Product Edu for application videos

Experiment with different video styles, techniques, and formats to keep content fresh and appealing to diverse audiences

Analyze content performance metrics, insights and adapt content strategies to drive engagement and growth