Social Media & Content Coordinator

Extension Health; New York (NY); Hybrid; USD 45,000 - 65,000; Full time

Job summary

Extension Health is seeking a hands-on social media coordinator to own day-to-day organic content across Instagram, TikTok, YouTube Shorts, and Facebook for two connected accounts. You will script, edit, schedule, and manage content with a clinical, evidence-based voice.

You’ll work across creative ideation, editing, and project management, coordinating with medical/compliance reviews and external partners in a hybrid or remote-flexible setup.

Qualifications

• 2+ years of experience running social media for a brand, creator, or agency client, healthcare/clinical experience a plus.
• Strong video editing skills with CapCut, Premiere, or similar and fast turnaround.
• Working knowledge of static design tools (Canva, Figma, or Adobe).
• Experience scheduling multi-platform content via later.com or comparable tool.
• Familiarity with Notion for calendar/project management.
• Experience with ManyChat or similar automation platforms is a strong plus.
• Excellent written voice—clinically precise copy that remains human and accessible.

Responsibilities

• Concept and script original content ideas for both accounts.
• Translate clinical topics into accessible short-form video and static content.
• Maintain brand voice: authoritative, evidence-backed, not hype-driven.
• Edit all video content (Reels, TikToks, Shorts) with overlays, captions, pacing.
• Design static posts in line with EH’s visual brand system.
• Manage production pipeline from raw footage to publish.
• Schedule and publish content across platforms using later.com.
• Maintain weekly posting cadence across both accounts with cross-posting.
• Coordinate publishing timing around internal medical/compliance reviews.

Skills

Social media management

Video editing

Written communication

Organization

Project management

Medical/compliance sensitivity

Tools

CapCut

Premiere Pro

Canva

Figma

Adobe Suite

Later.com

Notion

ManyChat

Job description

Reports to: Extension Health marketing leadership

Location: New York, NY (West Village / Midtown) — hybrid or remote-flexible

Employment Type: Part-time or Full-time (open to either)

About the Role

Extension Health, a physician-led longevity medicine practice, is looking for a hands-on social media coordinator to own the day-to-day execution of our organic content across Instagram, TikTok, YouTube Shorts, and Facebook. This role spans two connected accounts — @extension.health (brand) and Extension Health’s Medical Director’s personal account — and touches everything from concepting and scripting through scheduling, editing, community management, and calendar ownership.

This is a highly cross-functional, execution-heavy role suited to someone who can move fluidly between creative ideation, hands-on editing, and organized project management — all while maintaining a clinical, evidence-based brand voice (not wellness-industry hype).

What You’ll Do

• Concept and script original content ideas for both @extension.health and Extension Health’s Medical Director’s personal Instagram
• Translate clinical/medical topics into accessible, engaging short-form video and static content
• Maintain brand voice consistency: authoritative, precise, evidence-backed — never hype-driven or “bro-science”

Production & Editing

• Edit all video content (Reels, TikToks, YouTube Shorts) including trend overlays, captions, and pacing
• Design static social posts (feed posts, carousels, graphics) in line with EH’s visual brand system
• Manage the shot list/production pipeline from raw footage to published post

Scheduling & Publishing

• Schedule and publish content across Instagram, TikTok, YouTube Shorts, and Facebook using later.com
• Maintain the weekly posting cadence: ~3 unique posts to @extension.health, collab posts cross-posted to both accounts, and 1 unique post exclusive to Extension Health’s Medical Director’s Instagram
• Coordinate publishing timing around the internal approval chain (medical/compliance review → agency review → scheduling)

Community Management

• Monitor and respond to DMs and comments across both accounts in a timely, on-brand manner
• Flag sensitive or clinical questions (e.g., medical advice requests) to the appropriate team member rather than responding directly

Marketing Operations

• Own and maintain the marketing content calendar
• Manage the Notion workspace for social (content pipeline, status tracking, briefs)
• Set up and maintain ManyChat automation flows across both accounts (e.g., keyword triggers, DM funnels)

What We’re Looking For

• 2+ years of experience running social media for a brand, creator, or agency client — healthcare, wellness, or clinical experience a plus
• Strong video editing skills (CapCut, Premiere, or similar) and comfort with fast turnaround, trend-aware short-form editing
• Working knowledge of static design tools (Canva, Figma, or Adobe)
• Experience scheduling multi-platform content via later.com or a comparable tool
• Familiarity with Notion for calendar/project management
• Experience with ManyChat or similar chatbot/automation platforms is a strong plus
• Excellent written voice — able to write clinically precise copy that still feels human and accessible
• Highly organized, comfortable owning a calendar and multiple moving pieces independently
• Discretion and good judgment around what content requires medical/compliance review before publishing

Nice to Have

• Experience working with a physician, clinic, or regulated health brand
• Interest in longevity medicine, diagnostics, or the wellness/health optimization space
• Comfort being the point of contact between a talent (physician) and a brand account

Logistics

• Flexible on part-time vs. full-time depending on the right candidate
• This is an Extension Health employee position, working closely with Extension Health’s clinical and marketing teams as well as our external creative agency partner