Digital Marketing Manager

HealthspanMD Preventive Cardiology; Phoenix (AZ); On-site; USD 85,000 - 120,000; Full time

Job summary

HealthspanMD Preventive Cardiology is seeking a Digital Marketing Manager to lead all facets of our digital marketing efforts. You will own paid media strategy, content production across social platforms, and the orchestration of webinars, podcasts, and email campaigns to engage a national audience seeking heart disease prevention.

You'll manage an outsourced creative team, coordinate with sales, and optimize landing pages, CRO, and funnel performance.

Qualifications

• Proven success managing paid media (Meta and Google) to hit performance targets.
• Hands-on experience with CRM platforms and marketing automation (lead tagging, pipelines, workflows).
• Strong content production instincts across video, copy, and platform-specific formats.
• Experience managing VAs, contractors, or a small team across creative and operational functions.
• Experience with both digital and local/community marketing.
• Excellent writing ability for email sequences, newsletters, and web copy.
• Comfort leveraging AI tools to accelerate content creation while maintaining quality and brand standards.

Responsibilities

• Manage and coordinate contractors and team members; vet new contractors.
• Direct organic content across social media, YouTube, and podcast production.
• Lead and coordinate an outsourced creative team (videographer, designer, VA).
• Oversee podcast production and distribution; manage webinar tech stack and sequences.
• Manage community engagement across all platforms; ensure brand voice and clinical accuracy.
• Own paid media strategy and performance across Meta and Google with media buyers.
• Lead landing page building, maintenance, and CRO with the web team.
• Test and report on CAC, qualified calls, and funnel conversion rates.
• Manage lead flow within the CRM; ensure proper tagging and organization as leads enter.
• Build and monitor marketing automations to prevent lead loss; partner with sales for handoff.
• Oversee bi-weekly Heart Disease Reversal Webinar production and optimization.
• Own email marketing: monthly newsletters and onboarding/engagement sequences.
• Maintain main website messaging, offers, and SEO improvements when indicated.

Skills

Paid media

Content production

Team management

Video direction

Copywriting

Marketing automation

CRM systems

SEO basics

Web analytics

Webflow/GoHighLevel

Tools

Meta Ads

Google Ads

CRM platforms

GoHighLevel

Webflow

Riverside/Opus Clip

Job description

Help Us Change the Trajectory of America's #1 Killer

Every 39 seconds, someone in the U.S. has a heart attack and more than 90% of them are preventable. At HealthspanMD, we believe no one should die of a heart attack, ever.

Founded by Dr. Robert Todd Hurst, a Mayo Clinic–trained preventive cardiologist, HealthspanMD is the first (and only) premier medical practice focused on the prevention and reversal of heart disease. Our members don't just get data they get results: reversed disease, avoided procedures, and added years of strong, sharp, independent living.

Today, HealthspanMD serves members throughout the United States and Canada through our physician-led practice roughly 35% of our members travel to us from out of state because they can't find what we do anywhere else. Our marketing engine is already running bi-weekly webinars led by Dr. Hurst, an established podcast, an active YouTube channel and social presence, proven digital advertising funnels, and a growing community footprint in Phoenix. You won't be starting from scratch you'll be stepping into an organization with real traction and taking it to the next level.

We're looking for a Digital Marketing Manager who wants their work to mean something. This isn't a role where you'll optimize click-through rates for a product no one needs. Every lead you generate, every webinar you produce, and every community partnership you build could quite literally save someone's life.

About the Role

What You'll Own

Team management

• Managing and collaborating with other contractors and team members
• Finding, vetting and managing new contractors

Content & Brand Production

• Direct all organic content across social media (Instagram, Facebook, LinkedIn, TikTok, etc), YouTube, and The Healthspan Podcast
• Produce content end-to-end: video clips from long-form footage, behind-the-scenes practice content, “what it's like to be a member” storytelling, and patient testimonial capture and showcasing
• Lead and coordinate an outsourced creative team: videographer, graphic designer, and marketing/social media VA for editing, caption creation, and publishing
• Schedule, organize, and manage podcast production and distribution
• Manage community engagement: comments and DMs across all social platforms and YouTube with the help of a Marketing VA
• Maintain brand voice consistency and clinical accuracy across every touchpoint (in partnership with our physicians)
• Own all paid media strategy and performance across Meta and Google, working with dedicated media buyers to optimize targeting, creative, keywords, audiences, and geography
• Lead landing page building, maintenance, and conversion rate optimization alongside our web team
• Test and report on what's working: CAC, cost per qualified call, and funnel conversion rates are your scoreboard
• Manage lead flow within our CRM: ensure every lead is properly captured, organized, and tagged as it enters the system
• Build, monitor, and troubleshoot marketing automations so no lead falls through the cracks
• Partner with the sales team (setters and Member Advisors) to ensure smooth marketing-to-sales handoff

Webinars (Bi-Weekly Flagship Events)

• Produce and run our bi-weekly Heart Disease Reversal Webinar, led by Dr. Hurst
• Own the full webinar tech stack: registration pages, thank-you pages, reminder automations, replay page deployment, and post-webinar email sequences with the assistance of a marketing VA
• Continuously analyze and make changes to improve webinar KPIs: registration rates, show-up rates, and booked-call rates

Email Marketing

• Write and produce a monthly newsletter featuring a HealthspanMD “hot topic,” podcast highlights, member success stories, and other relevant information for our audience (also with the help of graphic designers, a marketing VA, etc).
• Write and manage indoctrination and engagement email sequences that are sent to every new lead
• Own list health, deliverability, and campaign performance

Website

• Own the main website: keep messaging, programs, team bios, and offers current and conversion-focused
• Direct SEO improvements when indicated

Your First 90 Days

You'll know you're succeeding if you've:

• Built a deep understanding of our members, positioning, offers, and brand voice
• Audited every funnel and identified our biggest growth opportunities
• Taken full ownership of webinars, content production, and email marketing

(You'll also have a structured handoff period with our current marketing lead — you're inheriting working systems, not a mystery box.)

The Scoreboard Metrics You'll Own

• Number of qualified discovery calls booked
• Webinar registration, show-up, and webinar-to-call conversion rates
• Lead-to-member conversion (in partnership with sales)
• Landing page and website conversion rates
• Email engagement (open, click, and reply rates)
• Organic audience growth across social, YouTube, podcast, and email
• Marketing-sourced revenue

Our Marketing Stack

• Paid Media: Meta Ads, Google Ads
• Analytics: Company Dashboard,Google Analytics, YouTube Studio, platform-native reporting
• Web: Webflow, GoHighLevel (Landing Pages)
• Organic Social Media: Facebook, Instagram, YouTube, TikTok, LinkedIn
• Webinars: Zoom
• Content/Video: Opus Clip, Riverside/Zoom
• AI: Loveable, Copilot, Claude, and other AI tools for content acceleration, research, and ideation

What You Bring

*Required

• Proven success managing paid media (Meta and Google) and working with media buyers or agencies to hit performance targets
• Hands-on experience with CRM platforms and marketing automation (lead tagging, pipelines, workflows, troubleshooting)
• Strong content production instincts, meaning, you can direct video, write compelling copy, and know what performs on each platform
• Experience managing VAs, contractors, or a small team across creative and operational functions
• Experience with both digital and local/community marketing
• Excellent writing ability to produce email sequences, newsletters, ad copy, and web copy that accurately represents the brand and message
• Comfortable leveraging AI tools to accelerate content creation, copywriting, research, and operational efficiency while maintaining high quality and brand standards

Highly Preferred

• Healthcare or medical practice marketing experience, with comfort learning and accurately using clinical terminology
• Experience marketing high-ticket, consultative, or membership-based services
• Familiarity with webinar funnels and event-based lead generation
• Direct experience with GoHighLevel (or similar all-in-one CRM/funnel platforms)
• Basic video editing ability or fluency directing editors
• Understanding of healthcare marketing compliance considerations (testimonial usage, health claims)
• Experience with directing and facilitating marketing webinars

• HealthspanMD is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.