Social Media Coordinator

Define Ventures; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

Found is seeking a Social Community Manager to lead proactive, insight-driven social engagement and content strategy across key platforms. You’ll shape the brand voice, amplify authentic member voices, and collaborate with marketing, product, and creator partners to drive engagement and advocacy.

The role requires 1–3 years in social media or community management, with strong written communication and a track record of managing creators/ambassadors.

Qualifications

• 1–3 years of experience in social media management or community management.
• Deep familiarity with Instagram, TikTok, Reddit community norms and best practices.
• Experience with social listening tools (Sprout Social, Brandwatch, or similar).
• Strong written communication and voice adaptability across platforms.
• Experience managing creators or ambassadors and coordinating campaigns.

Responsibilities

• Lead creation and execution of social content strategies across priority channels.
• Collaborate with marketing and creative teams to produce compelling content.
• Monitor social conversations and respond on-brand and in compliance.
• Identify trending topics and sentiment shifts to inform content ideas.
• Surface and amplify member success stories and advocacy via multiple formats.
• Maintain social voice guidelines for consistency across platforms.
• Share community insights with Product, Clinical, and Marketing teams.
• Track review volume, sentiment trends, and escalation patterns.

Skills

Social media management

Community management

Content creation

Written communication

Creator/ambassador management

Crisis/EScalation handling

Cross-functional collaboration

Regulatory/compliance awareness

Analytics/reporting

Tools

Sprout Social

Brandwatch

Job description

Found is transforming personalized weight care with an evidence-based platform that combines modern medicine, behavior change support, personalized coaching, and a supportive community. Since launching in 2019, Found has served over 250,000 patients across the U.S., making high-quality, affordable treatment more accessible while reducing healthcare costs for consumers, employers, and payors. Backed by $130M+ from top investors including Atomic, GV, WestCap, IVP, TCG, and Define Ventures, Found is redefining how personalized weight care is delivered at scale.

The Opportunity

Social engagement, social strategy, community listening, and ambassador-driven content are key drivers of member retention, trust, and brand advocacy at Found. This role will lead a proactive, insight-driven approach to social community management and strategy, helping Found plan, execute, and generate content that resonates with members where they live online. Reporting to the Director, Community, Creators & Partnerships, you'll shape Found’s social presence, define social strategy, oversee ambassador programs, and amplify authentic member voices across platforms.

What You'll Do

Social Community Monitoring & Engagement

• Lead the creation and execution of social content strategies that drive engagement, advocacy, and growth across Instagram, TikTok, Reddit, and other priority channels.
• Collaborate with marketing and creative teams to conceptualize, produce, and publish compelling social content that resonates with Found’s community.
• Proactively monitor social conversations, responding to comments, DMs, and mentions in a timely, on-brand, and compliant way to keep content relevant and engaging.
• Identify trending topics, sentiment shifts, and emerging narratives to inform content ideation, campaign planning, and social strategy.
• Surface and amplify member success stories, testimonials, and organic advocacy through original posts, repurposed content, and creative storytelling formats.
• Maintain and evolve social voice and content guidelines to ensure consistency, authenticity, and community resonance across platforms.

Escalation & Cross-Functional Insight Sharing

• Support escalation protocols for issues requiring support, clinical, or PR response
• Regularly share community insights with Product, Clinical, and Marketing teams to inform roadmap and messaging
• Flag early indicators of potential reputation issues or emerging crises to marketing leadership
• Partner with the Member Experience team to ensure handoffs are seamless and member experience is protected
• Track review volume, sentiment trends, and escalation patterns across platforms

Creator & Ambassador Engagement

• Support day-to-day communication and relationship management with Found's creator and ambassador network, in close coordination with Found's creator agency
• Coordinate content approvals, asset sharing, and campaign participation for creator partners
• Serve as an internal point of contact for agency workflows, ensuring briefs, timelines, and deliverables stay on track
• Help maintain a pipeline of community-sourced voices who can authentically represent the Found experience

Required Experience & Skills

• 1-3 years of experience in social media management, community management, or a related role
• Deep familiarity with Instagram, TikTok, and Reddit community norms, tone, and best practices
• Familiarity with social listening tools (Sprout Social, Brandwatch, or similar)
• Strong written communication skills with the ability to adapt voice across contexts and platforms
• Experience managing creators or ambassadors and coordinating campaigns across multiple platforms.
• Experience managing online community moderation, including de-escalation and policy enforcement
• Proficiency with social media management and listening tools (Sprout Social or similar), with experience tracking and reporting on community KPIs including engagement rate, response time, sentiment, and follower growth
• Comfort working in regulated or sensitive environments requiring clinical and compliance awareness
• Highly organized with strong attention to detail and the ability to manage high-volume, fast-moving workflows
• Collaborative mindset with experience interfacing across marketing, support, and product teams

Preferred Qualifications

• Experience in healthcare, wellness, or another sensitive consumer category
• Background supporting creator or influencer engagement programs
• Interest in leveraging AI tools to enhance community workflows, sentiment analysis, reporting efficiency, and response drafting
• Understanding of escalation frameworks and cross-functional triage protocols
• Genuine passion for community building and member advocacy
• Comfort with ambiguity and a bias toward initiative in a fast-paced, evolving environment
• Strong preference for candidate to be located near NYC to be able to go once a month to film content when needed

Found is an Equal Opportunity Employer. We seek and celebrate diversity in its many forms.

Please review our CCPA policies.