Social Media & Community Strategist

001 Sentry Insurance Company; Stevens Point (WI); Hybrid; USD 65,000 - 85,000; Full time

Benefits offered by this job

Dining stipend on-site cafeteria or.me

Tuition reimbursement

Medical, dental, vision insurance

Parental leave

Pet insurance

Caregiver leave

Wellness resources

HSAs, FSAs

Paid time off

Volunteer time off

401(k) matching

Sentry Foundation community giving

Job summary

Sentry Insurance Company is seeking a Social Media & Community Strategist to lead the development and optimization of social media strategies, collaborating with analysts and a Social Media Manager. You will focus on both paid and organic campaigns, community engagement, and KPI-driven optimization across major social platforms.

Hybrid role with flexible in-office days; access to Sentry University and a broad benefits package supporting professionals and families.

Qualifications

• Bachelor’s Degree or equivalent work experience.
• Minimum of 3 years related work experience.
• Ability to translate business objectives into social media strategies.
• Hands-on experience with major social platforms and business accounts.
• Experience developing and executing organic and paid social campaigns.
• Strong attention to detail with timelines and deadlines.
• Self-starter with ability to multi-task.
• Experience with social listening and responding to community dialogue.
• Proven ability to optimize social media experiences and lead management strategies.

Responsibilities

• Develop and enhance workflows for executing social media strategies.
• Assist analysts with paid and organic campaign development beyond tactical execution.
• Research competition and benchmarks to improve social media initiatives.
• Audit processes and explore automation to gain efficiencies.
• Evaluate current tools and recommend changes to increase efficiency.
• Partner with Social Media Manager on UGC strategies and automated KPI reporting.

Skills

Social strategy

Social listening

Audience targeting

B2B and B2C experience

Data-driven mindset

Detail-oriented

Multi-tasking

Self-starter

Education

Bachelor's degree or equivalent

Tools

Facebook

Instagram

LinkedIn

X/Twitter

TikTok

Job description

What You’ll Do

As a Social Media & Community Strategist, you will:

• Develop and enhance workflows for the execution of social media strategies by the Social Media Analysts.
• Assist Social Media Analysts with the development of social media paid and organic campaign pushing beyond the bounds of tactical execution.
• Research competition, benchmarks and provides ideas for continuous improvement across social media platforms, networks, and digital communities.
• Audit current social media processes and explores the use of automation to gain efficiencies, achieve outcomes more quickly, and expand on social media initiatives.
• Evaluate current use of social media tools and technologies and recommends changes to increase efficiency.
• Partner with the Social Media Manager to develop UGC strategies and automated reporting against established social media KPIs for social media initiatives, campaigns, and strategies.

What it Takes

• Bachelors Degree or equivalent work experience.
• Minimum of 3 years related work experience.
• Ability to understand how to translate business objectives into social media strategies.
• Hands on experience with Facebook, Instagram, LinkedIn, X, TikTok, business accounts etc.; Strong knowledge of social media platforms and the content that performs best.
• Experience developing and executing organic and paid social campaigns.
• Strong attention to detail, with an eye for timelines and deadlines.
• Self-starter with an ability to multi-task.
• Experience with social listening including responding to comments, questions and sharing community dialogue.
• Proven experience in optimizing social media experiences.
• Proven experience in creating audience targeting and lead management strategies for an enterprise level organization.
• Experience in working in both B2B and B2C environments.
• Must possess a data-driven mindset.

Hybrid Flexibility

Enjoy the best of both worlds. With optional work from home on Mondays and Fridays and join your team in the office Tuesday through Thursday to collaborate and learn. We provide the technology and tools you need for both your office and home workspace from day one.

Benefits

At Sentry, your total rewards go beyond competitive compensation. We’re committed to supporting the whole you, which is why we offer a comprehensive package designed to help you thrive both professionally and personally.

• Dining on Us: Depending on your location, we may provide a stipend that can be used at our on-site cafeteria or a meal allowance to keep you fueled.
• Continuous Learning: Unlock your potential through Sentry University and take advantage of our tuition reimbursement program.
• Comprehensive Benefits: We support your whole self with group medical, dental, and vision insurance along with parental leave, pet insurance, caregiver leave, and wellness resources.
• Options for HSA, FSA, and Dependent Care FSA are available.
• Work-Life Balance: Enjoy your generous Paid Time Off allowance to rest and take advantage of paid Volunteer Time Off to support your community.
• Investing in Your Future: We’re committed to your long-term financial well-being. We offer a 100% company match on the first 8% you contribute to your 401(k) each pay period, and those funds vest immediately.
• Giving Back: Through the Sentry Foundation, we’re proud to support the United Way and make a difference in our communities.

Why Join Sentry

At Sentry, we believe our people are the heart of our success. We’re proud to be recognized for the culture we’ve built, earning spots on Forbes’ lists for America’s Best Midsize Employers and Best Employers for New Grads, as well as Newsweek’s America’s Greatest Workplaces for Women and Diversity. These honors reflect our commitment to your professional satisfaction and growth.

Building on a Legacy

Our future is bright, but it’s anchored in a long history of stability. Since our founding in 1904, we’ve dedicated ourselves to helping businesses protect their futures. That trust has made us one of the largest and most financially stable mutual insurance companies in the U.S. We’re proud to have maintained an A+ rating from A.M. Best, the industry’s leading authority, for over 30 years.

Your Career, Our Community

Whether you’re working at our headquarters in Stevens Point, Wisconsin, or one of our many offices across the country, you’ll find a challenging and rewarding environment. Explore the Our Teams tab on our Career Page to see the diverse career paths we offer, with a focus on ongoing development and professional growth.

Eligibility

For this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas.

Equal Employment Opportunity

Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.

Our Culture

We became one of the most financially strong mutual insurance companies in the U.S. by striving to provide the best possible service to our business customers. We do this by having conversations, forming relationships, and getting to know the people we work with and their businesses. We make that same commitment to our associates. When you join Sentry, we don’t just want you to perform tasks each day. We want you to enjoy your time with us. You’re in the driver’s seat of your career path here—sharing feedback, creating goals, accessing professional development resources, and identifying how you can contribute to both your success and the success of the company. Yes, we work hard. But we work with the purpose of helping others, and with the understanding that there’s more to life than work. We invite you to learn more about us. You’ll find we’re much more than insurance.