Social Media & Community Engagement Lead

Placements24; Willows (CA); Hybrid; USD 26,000 - 33,000; Full time

Benefits offered by this job

Hybrid work arrangement

Professional development

Collaborative and creative work enviro

Job summary

Placements24 is seeking a Social Media & Community Engagement Lead to join in Welkom, Free State. You will build a vibrant online community, craft compelling content, engage followers, and manage the brand's online reputation across multiple platforms.

You'll collaborate with marketing and sales, monitor KPIs, stay ahead of trends, and drive brand engagement. Hybrid work arrangement and opportunities for professional growth are offered.

Qualifications

• Proven experience as Social Media Manager/Community Manager or similar role.
• Demonstrable success in growing social media followings and engagement.
• Excellent written and verbal communication, engaging content creation.

Responsibilities

• Develop and implement social media strategies to increase brand awareness and community participation.
• Create, schedule, and publish high-quality content across platforms.
• Monitor channels, respond to comments and messages to foster a positive community.
• Identify influencers and advocates to expand reach and credibility.
• Track, analyze, and report on social media performance metrics.

Skills

Social media strategy

Content creation

Community management

Influencer engagement

Analytics & reporting

Crisis management

Team collaboration

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Hootsuite

Buffer

Job description

About the Role

Our client is seeking an enthusiastic and experienced Social Media & Community Engagement Lead to join their team in Welkom, Free State. This role is crucial for building and nurturing our online community, enhancing brand loyalty, and driving engagement across all social platforms. You will be the voice of our brand online, responsible for creating compelling content, interacting with followers, and managing our online reputation. The ideal candidate will have a passion for social media, a deep understanding of community management principles, and a proven ability to foster positive online interactions. You will work closely with the marketing department to align social media activities with broader marketing goals and campaigns. This position offers a fantastic opportunity to make a tangible impact on our brand's digital presence in the Welkom region and beyond. We are looking for a proactive individual who thrives in a creative and collaborative environment, bringing fresh ideas to connect with our audience.

Key Responsibilities

• Develop and implement engaging social media strategies to increase brand awareness and community participation.
• Create, schedule, and publish high-quality, creative content across various social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Actively monitor social media channels, responding to comments, messages, and mentions in a timely and professional manner, fostering a positive community atmosphere.
• Identify and engage with key influencers and brand advocates to expand reach and credibility.
• Track, analyze, and report on social media performance metrics, providing insights and recommendations for improvement.
• Manage online reputation and address customer feedback or concerns promptly and effectively.
• Collaborate with marketing and sales teams to ensure social media efforts are aligned with business objectives and campaigns.
• Stay up-to-date with the latest social media trends, platform updates, and best practices.
• Organize and manage online contests, Q&A sessions, and other community-building initiatives.
• Develop and maintain a consistent brand voice across all social media interactions.

Requirements

• Proven experience as a Social Media Manager, Community Manager, or similar role.
• Demonstrable success in growing social media followings and engagement rates.
• Excellent written and verbal communication skills, with a talent for engaging content creation.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of social media KPIs and reporting.
• Experience in handling online customer service inquiries and managing online crises.
• Creative thinker with a passion for storytelling and community building.
• Ability to work independently and as part of a team, with strong organizational skills.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred.
• Familiarity with graphic design tools or basic video editing is a plus.

Benefits

• Competitive salary and potential for performance bonuses.
• Opportunity to build and shape a vibrant online community.
• Hybrid work arrangement offering flexibility.
• Collaborative and creative work environment.
• Professional development opportunities.
• Be part of a company focused on innovation and customer engagement in Welkom.
• Contribute to impactful brand campaigns.
• Access to the latest social media tools and technologies.