Social Media & Athlete Relations Manager

Renoun; Salt Lake City (UT); Remote; USD 55,000 - 80,000; Full time

Job summary

A leading company in the sporting goods industry is seeking a Social Media & Athlete Relations Manager. This role involves enhancing brand presence, managing athlete programs, and creating engaging content across digital platforms. The ideal candidate will have a passion for skiing and outdoor sports, along with proven social media management experience. This position is remote but candidates should reside in specific regions including Salt Lake City.

Qualifications

• 2-3 years of social media management experience in the ski/outdoor industry.
• Proven success in growing social media following and engagement.

Responsibilities

• Develop and implement social media strategies to increase brand visibility.
• Produce compelling visual content for blogs and social posts.
• Establish and nurture relationships with athletes.

Skills

Social Media Management

Organizational Skills

Written Communication

Content Creation

Social Media Analytics

Passion for Skiing

Tools

Adobe

Canva

Sprout Social

Job description

Social Media & Athlete Relations Manager

This range is provided by Renoun. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$55,000.00/yr - $80,000.00/yr

Direct message the job poster from Renoun

Job Overview

We're seeking an experienced Social Media & Athlete Relations Manager to join our team. In this role, you'll be responsible for elevating our brand presence across digital platforms, managing our athlete program, and supporting marketing initiatives through compelling content creation and strategic communication.

KEY RESPONSIBILITIES

1. SOCIAL MEDIA MANAGEMENT
2. Develop and implement social media strategies to increase brand visibility and engagement during and off-season.
3. Create and publish engaging content across all social channels.
4. Monitor performance metrics and optimize strategies accordingly.
5. Stay updated with emerging social media trends and platform developments.
6. Manage daily interactions and foster community engagement.
7. Identify and explore new social channels to establish our presence.

1. CONTENT CREATION
2. Coordinate and plan photo/video shoots for marketing campaigns and social content.
3. Organize and maintain our digital asset library.
4. Produce compelling visual content for blogs, social posts, and marketing materials.
5. Collaborate with designers and marketing team to ensure brand consistency.

1. ATHLETE AND FUTURES PROGRAM
2. Establish and nurture relationships with athletes and future athletes.
3. Oversee athlete contracts, deliverables, and program expectations.
4. Facilitate athlete content creation and amplify their brand stories.
5. Organize athlete appearances and participation in brand events.

1. MARKETING SUPPORT
2. Collaborate with the marketing team on campaigns, product launches, and programs.
3. Coordinate and execute events like promotional activities and social meetups.
4. Manage customer inquiries via social channels, working with support teams for timely responses.
5. Support office tasks such as mounting, waxing, packaging, and shipping products as needed.

QUALIFICATIONS

Required Skills & Experience

• 2-3 years of social media management experience in the ski/outdoor industry.
• Proven success in growing social media following and engagement.
• Strong organizational skills for managing multiple projects.
• Experience with major social media platforms.
• Excellent written communication skills.
• Content creation experience, including photography and video editing.
• Knowledge of social media analytics and reporting tools.
• Proficiency with content management and scheduling platforms.
• Passion for skiing and outdoor sports.

Preferred Qualifications

• Experience in the outdoor sports space, particularly skiing.
• Background in athlete or influencer relationship management.
• Familiarity with Adobe, Canva, Sprout Social.
• Event planning experience.
• Understanding of the snow-sports/outdoor brand landscape.

Locations

This position is remote; candidates should reside in Salt Lake City, UT, the greater Colorado Rockies region, Burlington, VT, or the New England region.

Additional Details

Senior Level: Mid-Senior level

Employment Type: Full-time

Job Function: Marketing, Public Relations, Writing/Editing

Industry: Sporting Goods Manufacturing