We are seeking a creative, data-driven, and trend-conscious Social Media & Marketing Intern to support brand visibility across digital platforms. This role focuses on executing multi-channel strategies, creating short-form vertical video, building media kits, and optimizing organic content across TikTok, Instagram, Facebook, and emerging media spaces. The ideal candidate blends creative storytelling with digital savvy and hands-on execution.
Social Media & Marketing Intern
Role Type: Internship
Location: On-Site
Role Overview
We are seeking a creative, data-driven, and trend-conscious Social Media & Marketing Intern to support brand visibility across digital platforms. This role focuses on executing multi-channel strategies, creating short-form vertical video, building media kits, and optimizing organic content across TikTok, Instagram, Facebook, and emerging media spaces. The ideal candidate blends creative storytelling with digital savvy and hands-on execution.
Key Responsibilities
1. Short-Form Video & Trend Execution (TikTok & Instagram Reels)
- Script, film, and edit engaging short-form vertical video (9:16) tailored specifically for TikTok and Instagram Reels.
- Identify, adapt, and deploy real-time trends, audio clips, native visual hooks, and platform-specific formats within 24-48 hours of emerging.
- Utilize mobile video editing software (e.g., CapCut, Adobe Premiere Rush) to burn in dynamic captions, transition graphics, and brand overlays.
- A/B test hook variations, visual styles, and video lengths (focusing on 15-60 second formats) to maximize watch time and engagement.
2. Platform Management & Strategy (Instagram & Facebook)
- Instagram: Maintain an active presence across Feed, Stories, Carousels, and Broadcast Channels; manage visual grid aesthetics and design multi-slide carousel posts.
- Facebook: Optimize long-form posts, event pages, community group management, and cross-platform video sharing from Meta Business Suite.
- Write platform-native captions, curate targeted hashtag strategies, and optimize keyword placement for social SEO.
- Schedule daily/weekly publishing calendars using social management software (e.g., Later, Buffer, Hootsuite).
3. Media Kit Development & PR Collateral
- Design and continually update digital Media Kits / Press Kits using Canva or Adobe Creative Cloud.
- Compile key metrics, audience demographics, top-performing content examples, and rate cards for sponsor/partner outreach.
- Create visually compelling one-sheets, brand partnership decks, and promotional collateral for external collaborators.
4. Community Management & Audience Engagement
- Monitor and respond to incoming comments, direct messages (DMs), and mentions across TikTok, Instagram, and Facebook in alignment with brand voice.
- Proactively engage with relevant niche creators, industry accounts, and community conversations to boost organic reach.
- Track user-generated content (UGC) and request usage permissions to repurpose on official brand channels.
5. Analytics, Reporting & AI Workflow Optimization
- Track weekly/monthly KPIs across platforms, including reach, impression counts, engagement rates, click-throughs, and follower growth.
- Leverage AI productivity and editing tools (e.g., ChatGPT/Claude for caption drafting, Descript for transcript editing, Canva Magic Studio) to streamline production output.
- Prepare monthly performance summaries highlighting top-performing assets, key audience learnings, and actionable recommendations.
Qualifications & Core Proficiencies
- Platform Expertise: Native fluency with TikTok, Instagram (Reels, Carousels, Stories), and Facebook (Pages, Groups, Meta Business Suite).
- Content Creation Tools: Proficiency with Canva and mobile video editors like CapCut. Experience with Adobe Creative Cloud (Photoshop, Premiere Pro) is a strong plus.
- Media Kit Design: Demonstrated ability to build professional media kits, rate sheets, and visual pitch decks.
- Trend Savviness: Strong pulse on social culture, viral hooks, meme formats, audio trends, and algorithm shifts across vertical platforms.
- Copywriting: Excellent written communication skills capable of matching diverse brand tones.
- AI Tooling Awareness: Familiarity with integrating basic AI tools (caption generators, AI script outline tools, automated subtitle tools) into daily workflow.
- Self-Motivation & Autonomy: Ability to take direction on a brief, execute tasks independently, and deliver completed assets on deadline.