Social Media and Content Creator

True Classic; Calabasas (CA); On-site; USD 70,000 - 85,000; Full time

Job summary

A leading company is seeking a dynamic Social Media and Content Creator to lead their short-form video and social storytelling. This role will drive impact across their global business, focusing on TikTok, Instagram, and other platforms. The ideal candidate is creative, trend-savvy, and capable of producing engaging content quickly. Responsibilities include managing the social content calendar, collaborating with teams, and monitoring content performance. A Bachelor's degree in a relevant field and experience in social media content creation are preferred.

Benefits

Unlimited PTO and sick time

Company-paid medical, dental, and vision insurance

401(k) plan with 3% company match

Monthly home office stipend

Annual True Classic merchandise allowance

Free Employee Assistance Program (EAP)

Qualifications

• 1–3 years of experience managing or creating content for a social-first brand.
• Proven success in building engagement through short-form content.

Responsibilities

• Own and execute social content strategy across TikTok and Instagram.
• Plan, shoot, edit, and publish high-performing short-form videos.

Skills

Creativity

Communication

Trend Awareness

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Digital Media

Tools

CapCut

InShot

Adobe Creative Suite

Job description

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We are seeking a dynamic and experienced Social Media and Content Creator to lead our short-form video and social storytelling during True Classic’s next phase of growth. This role will drive impact across our global, omnichannel business and requires a strategic creative who thrives in fast-paced, trend-driven environments.

We’re looking for a social-savvy content genius to take the reins on our TikTok, Reels, and IG strategy. Someone who gets the For You Page, knows their lighting angles, and can turn vibes into views. This is part strategist, part videographer, part trend-hacker. If you’re funny, fast, and can make content people want to send to their group chat — let’s talk.

This role is based at our HQ in Calabasas, CA and requires in-office presence.

All roles at True Classic are global and omnichannel, driving accountability across product categories, regions, and sales/marketing channels.

Areas of Accountability

• Own and execute our social content strategy across TikTok, Instagram Reels, and emerging platform
• Plan, shoot, edit, and publish high-performing short-form videos in both UGC and in-house formats
• Create reactive, trend-driven content that feels native to each platform
• Build and manage a social content calendar that blends product features, pop culture, and brand storytelling
• Collaborate cross-functionally with marketing, product, and growth teams to support launches and brand campaigns
• Act as an on-screen talent or voice of the brand when appropriate
• Monitor content performance and adjust strategies based on data and insights
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred.
• 1–3 years of experience managing or creating content for a social-first brand, or equivalent personal portfolio.
• Proven success in building engagement and reach through short-form content across TikTok, Instagram, and other platforms.
• Strong instincts for editing, pacing, and trend relevance.
• Proficiency with mobile video capture, editing tools (CapCut, InShot, Adobe Creative Suite, etc.), and social scheduling platforms.
• Ability to thrive in a dynamic, entrepreneurial environment.
  
  

Skills and Competencies

• Deep understanding of Gen Z humor, internet culture, and emerging trends
• Ability to concept, produce, and publish content end-to-end — fast
• Creative, collaborative, and highly adaptive to feedback and real-time shifts
• Passion for fashion, men's lifestyle, and eCommerce (bonus)
• Clear, compelling written and visual communication
  
  

Compensation And Benefits

• Salary Range: $70,000–$85,000 (dependent on experience)
• Unlimited PTO and sick time
• Company-paid medical, dental, and vision insurance
• 100% employee premium coverage
• 65% dependent premium coverage
• 401(k) plan with 3% company match
• Monthly home office stipend
• Annual True Classic merchandise allowance
• Free Employee Assistance Program (EAP)
  

True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Retail Apparel and Fashion

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