Social Media and Communications Specialist

Catholic Diocese of Lansing; Ann Arbor (MI); On-site; USD 45,000 - 65,000; Full time

Job summary

Father Gabriel Richard High School in Ann Arbor, MI seeks a Social Media and Communications Specialist to lead content creation and management of the school’s brand across platforms. You will collaborate with the Marketing and Communications team to promote events, news, and programs, while producing engaging digital content.

The role requires storytelling across social channels, photography and video skills, and proficiency with Adobe Creative Suite and MailChimp.

Qualifications

• Bachelor’s degree or higher in a related field.
• Minimum two years of professional experience in communications, marketing, public relations, social media, education, development, or related field.
• Proven ability to develop daily compelling content on multiple social media platforms.
• Experience writing content for and editing blogs, newsletters, or periodicals.
• Ability to manage multiple tasks in a fast-paced, professional environment.

Responsibilities

• Create and schedule engaging content for social media platforms (Facebook, Instagram, LinkedIn, X).
• Plan and maintain the school’s social media content calendar.
• Monitor social media accounts and respond professionally to comments and inquiries.
• Capture photos and videos on-site for posts and campaigns.
• Create graphics and short-form videos using design tools.
• Stay informed on trends and platform updates, and report performance monthly.
• Support promotions, events, and product launches; reflect brand identity.
• Prepare mail and electronic school communications with the Director of Marketing and Communications.

Skills

Social media management

Content creation

Photography

Videography

Adobe Creative Suite

Premiere Pro

MailChimp

Education

Bachelor’s degree in English, literature, communications, journalism, social media, graphic design or similar field

Tools

Microsoft Office

Adobe Creative Suite

Premiere Pro

MailChimp

Job description

Position: Social Media and Communications Specialist

Location: Ann Arbor, MI

Job Id: 2489

# of Openings: 1

Social Media and Communications Specialist

In a world starving for Truth, Father Gabriel Richard High School (FGR) strives to deliver academic excellence in an authentically Catholic community. If you Love God, Love Others, Love Learning, Pursue Excellence, and want to use your gifts and talents to promote our mission of forming intentional disciples of Jesus Christ, then we invite you to apply to join our Marketing and Communications team.

Job Description

The Social Media and Communications Specialist plays a vital role in ensuring that the school community is well informed of all FGR activities and in promoting the school’s brand throughout the broader community via social media and targeted communication to partner parishes and schools. As a Social Media Specialist, the successful candidate will be the creator behind taking our social media content to the next level. The qualified candidate will have a passion for Catholic education, be detail oriented, great with people, have excellent communication skills, and an abundance of initiative.

This role is full-time, year-round based at FGR. The position reports directly to the Director of Marketing and Communications.

Responsibilities

Work collaboratively with the Director of Marketing and Communications and other members of the FGR faculty and staff to promote the mission of Father Gabriel Richard High School in:

Social Media

• Creating and scheduling engaging content for social media platforms, including Facebook, Instagram, LinkedIn, and X (Twitter);
• Planning and maintaining the school's social media content calendar;
• Monitoring social media accounts by responding to comments, messages, and customer inquiries in a professional and timely manner;
• Capturing photos and videos on-site for use in social media posts, stories, and promotional campaigns;
• Creating graphics, short-form videos, and other digital content using design tools;
• Staying informed about social media trends, viral content, and platform updates;
• Monitoring the Catholic high school landscape and identifying opportunities to improve engagement and brand awareness;
• Tracking social media performance and preparing monthly reports using platform analytics;
• Supporting promotions, events, and product launches; and
• Ensuring all content reflects the school's brand identity and message.

Communications

• Preparing mail and electronic school communications as assigned by the Director of Marketing and Communications, working with all departments at FGR (Academics, Admissions, Athletics, Counseling, Advancement, etc.);
• Preparing and sending weekly FGR Weekly e-newsletter via MailChimp;
• Providing support and journalistic coverage of key school events (requires occasional nights and weekends);
• Writing news articles for FGR’s website and the annual print Legacies magazine and bimonthly e-newsletters.

Marketing

• Sending press releases to local media outlets and parishes, and developing relationships with media members to feature FGR activities in target communities;
• Assisting in the creation of marketing materials for admissions, advancement, and other school events;
• Assisting in organizing and maintaining photo and material archives;
• Assisting in design, ordering, and maintaining inventory of branded merchandise; and
• Performing other duties as assigned by the Director of Marketing and Communications.

Required Skills and Experience

• Bachelor’s degree in English, literature, communications, journalism, social media, graphic design or similar field;
• Minimum of two years’ professional experience in communications, marketing, public relations, social media, education, development, or other related field;
• Proven ability to develop daily compelling content on multiple social media platforms;
• Experience writing content for and editing a routine blog, newsletter, or periodical;
• Ability to manage multiple tasks in a fast-paced, professional environment;
• High proficiency in Microsoft Office and Adobe Creative Suite, especially Premiere Pro; database experience preferred;
• Talented photographer and videographer;
• Demonstrated ability to synthesize information and communicate it in an accurate, professional, and compelling format, both verbally and in writing; and
• Ability to work collaboratively while maintaining a strong sense of responsibility for achieving individual goals.

Critical Qualities

• Intentional disciple of Jesus Christ who evidences values, integrity, and ethics consistent with the Catholic faith and Fr. Gabriel Richard High School;
• Loves God, Loves Others, Loves Learning, and Pursues Excellence;
• Polished and professional in demeanor;
• Winsome personality, with a natural ability to connect with both students and adults;
• Remarkably honest and full of integrity;
• Maintains strict confidentiality;
• Self-starter with an abundance of initiative and follow through;
• Flexible with a sustained positive attitude;Exceptional organizational skills with strong attention to detail; and
• Willingness to work occasional evenings and weekends.

* The statement of faith should briefly explain your faith journey, your current place of worship, your spiritual disciplines, and any experience you have in spiritual leadership roles.

FGR Mission

Father Gabriel Richard High School, a Catholic school community, exists to build up the Body of Christ through the intellectual and spiritual formation of its students. Rooted in the Catholic intellectual tradition, FGR cultivates in each student a sense of awe in response to the beauty of truth. Strengthened by the Sacraments, students are equipped to live at the service of others through academic excellence, intentional discipleship, creativity, and sportsmanship.

FGR Core Values

Love God.

“. . love the Lord your God with all your heart and with all your soul and with all your mind and with all your strength.” – Mk 12:30

Love Others.

“And the second is like it: ‘Love your neighbor as yourself.’” – Mk 12:31

“. . turning [our] ear to wisdom and applying [our] heart to understanding. .” – Prov 2:2

...whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things.” – Phil 4:8

Governing employment with the Diocese or with parishes, schools, and agencies of the Diocese