Social Media Analyst

Click Here Digital; Baton Rouge (LA); On-site; USD 45,000 - 75,000; Full time

Job summary

Click Here Digital in Baton Rouge, LA is seeking a Social Media Specialist to build paid social campaigns across multiple channels aligned with client goals. You will manage budgets, ensure compliance, and audit campaigns across client feeds to maximize performance.

Ideal candidates have 2–3 years in Facebook Ads Manager, strong skills in Photoshop/Canva and Google Analytics, plus a solid grasp of digital marketing best practices and excellent communication abilities.

Qualifications

• 2-3 years experience in Facebook Ads Manager.
• Experience with Photoshop, Canva, Google Analytics.
• Strong understanding of digital marketing best practices.
• Excellent written and verbal communication skills.
• Ability to work independently and in a fast-paced environment.
• High attention to detail with the ability to manage multiple projects.
• Proficient in Microsoft Office / Google Workspace.

Responsibilities

• Build paid social campaigns across various channels that align with client(s) overarching goals and strategy.
• Budget management of social media campaigns; following pacing protocols set.
• Verify that every campaign and ad meets the highest standards and follow the appropriate compliance guidelines.
• Maintain a high attention to ad copy, logos, graphics, budget, and scope of work.
• Conduct thorough audits for all clients, ensuring ads are accurately sent to the correct VDPs on client feeds.
• Demonstrate a deep understanding of inventory feeds and utilization.
• Analyze and report on a variety of performance metrics in Ads Manager and Google Analytics.
• Develop analytical skills and complete mid-month and end-of-month reporting to highlight campaign performance.
• Develop a thorough knowledge of automotive compliance standards, ensuring all activities align with industry regulations.
• Log activities regarding updates to accounts throughout the month.
• Utilize basic Photoshop/Canva skills to modify logos and images, ensuring visually appealing and on-brand content.
• Keep a vigilant eye on all review platforms, managing positive and negative reviews to safeguard clients' online reputation.
• Stay up to date on shifts in the automotive industry, Social Media trends, and best practices, presenting innovative advertising types and strategies to benefit our clients.
• Conduct A/B testing to enhance social media strategies continually.
• Maintain Google Analytics Certification and Meta Certifications.
• Engage in Facebook Blueprint courses to stay updated on policies and trends.

Skills

Facebook Ads Manager

Photoshop/Canva

Google Analytics

Digital marketing

Communication skills

Multitasking

Microsoft Office

Education

Bachelor's Degree in Marketing or related field

Tools

Facebook Blueprint

LinkedIn Ads

TikTok Ads

Twitter Ads

Photoshop

Canva

Job description

• Build paid social campaigns across various channels that align with client(s) overarching goals and strategy
• Budget management of social media campaigns; following pacing protocols set
• Verify that every campaign and ad meets the highest standards and follow the appropriate compliance guidelines
• Maintain a high attention to ad copy, logos, graphics, budget, and scope of work.
• Conduct thorough audits for all clients, ensuring ads are accurately sent to the correct VDPs on client feeds.
• Demonstrate a deep understanding of inventory feeds and utilization.
• Analyze and report on a variety of performance metrics in Ads Manager and Google Analytics.
• Develop analytical skills and complete mid-month and end-of-month reporting to highlight campaign performance.
• Develop a thorough knowledge of automotive compliance standards, ensuring all activities align with industry regulations.
• Log activities regarding updates to accounts throughout the month.
• Utilize basic Photoshop/Canva skills to modify logos and images, ensuring visually appealing and on-brand content.
• Keep a vigilant eye on all review platforms, managing positive and negative reviews to safeguard clients' online reputation.
• Stay up to date on shifts in the automotive industry, Social Media trends, and best practices, presenting innovative advertising types and strategies to benefit our clients.
• Conduct A/B testing to enhance social media strategies continually.
• Maintain Google Analytics Certification and Meta Certifications.
• Engage in Facebook Blueprint courses to stay updated on policies and trends.

Job Responsibilities:

• Build paid social campaigns across various channels that align with client(s) overarching goals and strategy
• Budget management of social media campaigns; following pacing protocols set
• Verify that every campaign and ad meets the highest standards and follow the appropriate compliance guidelines
• Maintain a high attention to ad copy, logos, graphics, budget, and scope of work.
• Conduct thorough audits for all clients, ensuring ads are accurately sent to the correct VDPs on client feeds.
• Demonstrate a deep understanding of inventory feeds and utilization.
• Analyze and report on a variety of performance metrics in Ads Manager and Google Analytics.
• Develop analytical skills and complete mid-month and end-of-month reporting to highlight campaign performance.
• Develop a thorough knowledge of automotive compliance standards, ensuring all activities align with industry regulations.
• Log activities regarding updates to accounts throughout the month.
• Utilize basic Photoshop/Canva skills to modify logos and images, ensuring visually appealing and on-brand content.
• Keep a vigilant eye on all review platforms, managing positive and negative reviews to safeguard clients' online reputation.
• Stay up to date on shifts in the automotive industry, Social Media trends, and best practices, presenting innovative advertising types and strategies to benefit our clients.
• Conduct A/B testing to enhance social media strategies continually.
• Maintain Google Analytics Certification and Meta Certifications.
• Engage in Facebook Blueprint courses to stay updated on policies and trends.

Required Qualifications:

• 2-3 years experience in Facebook Ads Manager
• Experience in platforms such as Photoshop, Canva, Google Analytics, etc.
• Strong understanding of digital marketing best practices
• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• High attention to detail with the ability to manage multiple projects simultaneously.
• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

Preferred Qualifications:

• Bachelor's Degree in Marketing, Mass Communications, Business, Digital Advertising or equivalent experience
• Experience in LinkedIn, Tiktok, Twitter Ad Management
• Meta Blueprint Certified in Media Buying or Media Planning
• Experience in automotive, medical, legal and/or e-commerce verticals
• Agency experience
• Paid Media Experience (Search or Display), a plus