Social Media Analyst

Socket.dev; Baton Rouge (LA); On-site; USD 45,000 - 65,000; Full time

Job summary

A digital marketing agency in Baton Rouge, Louisiana, is looking for a savvy Social Media Analyst to manage 25-30 social media accounts. The role involves building and managing paid social campaigns, budget oversight, and collaborating with account managers. Ideal candidates need 2-3 years of experience in Facebook Ads Manager, proficiency in tools like Photoshop and Google Analytics, and strong communication skills. Additional expertise in digital marketing practices and agency experience is preferred, fostering an innovative approach to client campaigns.

Qualifications

• 2-3 years experience in Facebook Ads Manager.
• Experience in tools such as Photoshop, Canva, Google Analytics.
• Strong understanding of digital marketing best practices.
• Exceptional communication skills.
• Ability to work independently and collaboratively.
• High attention to detail.

Responsibilities

• Build paid social campaigns across various channels.
• Manage budget for social media campaigns.
• Ensure compliance with campaign standards.
• Conduct audits for clients' ads.
• Develop analytical skills and reporting.

Skills

Facebook Ads Manager

Photoshop

Canva

Google Analytics

Digital marketing best practices

Written communication

Verbal communication

Microsoft Office

Google Workspace

Education

Bachelor's Degree in Marketing, Mass Communications, Business, Digital Advertising

Tools

Facebook

LinkedIn

TikTok

Twitter

Job description

Are you a savvy digital marketer with a keen eye for detail and a passion for driving social media success? We're seeking a dynamic Social Media Analyst to join our team and take charge of managing a diverse portfolio of 25-30 social media accounts. As a key player in our digital advertising strategy, you'll collaborate with Account Managers to craft compelling campaigns, manage budgets, and ensure all deadlines are not just met but exceeded.

Job Responsibilities:

Build paid social campaigns across various channels that align with client(s) overarching goals and strategy

Budget management of social media campaigns; following pacing protocols set

Verify that every campaign and ad meets the highest standards and follow the appropriate compliance guidelines

Maintain a high attention to ad copy, logos, graphics, budget, and scope of work.

Conduct thorough audits for all clients, ensuring ads are accurately sent to the correct VDPs on client feeds.

Demonstrate a deep understanding of inventory feeds and utilization.

Analyze and report on a variety of performance metrics in Ads Manager and Google Analytics.

Develop analytical skills and complete mid-month and end-of-month reporting to highlight campaign performance.

Develop a thorough knowledge of automotive compliance standards, ensuring all activities align with industry regulations.

Log activities regarding updates to accounts throughout the month.

Utilize basic Photoshop/Canva skills to modify logos and images, ensuring visually appealing and on-brand content.

Keep a vigilant eye on all review platforms, managing positive and negative reviews to safeguard clients' online reputation.

Stay up to date on shifts in the automotive industry, Social Media trends, and best practices, presenting innovative advertising types and strategies to benefit our clients.

Conduct A/B testing to enhance social media strategies continually.

Maintain Google Analytics Certification and Meta Certifications.

Engage in Facebook Blueprint courses to stay updated on policies and trends.

Required Qualifications:

2-3 years experience in Facebook Ads Manager

Experience in platforms such as Photoshop, Canva, Google Analytics, etc.

Strong understanding of digital marketing best practices

Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.

Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.

High attention to detail with the ability to manage multiple projects simultaneously.

Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

Preferred Qualifications:

Bachelor's Degree in Marketing, Mass Communications, Business, Digital Advertising or equivalent experience

Experience in LinkedIn, Tiktok, Twitter Ad Management

Meta Blueprint Certified in Media Buying or Media Planning

Experience in automotive, medical, legal and/or e-commerce verticals

Agency experience

Paid Media Experience (Search or Display), a plus