Social Freelancer, Sneakers

Complex; United States; On-site; USD 55,000 - 75,000; Full time

Job summary

Complex is seeking a social media editor for Complex Sneakers to execute and elevate content across Facebook, X, Instagram, TikTok, and YouTube Shorts. You’ll curate, publish, and optimize posts while maintaining the distinct Complex tone.

Ideal candidates bring 2–3 years of social media/editorial experience, strong writing, and proficiency with Adobe Creative Suite and Premiere Pro. Night shifts for live event coverage may be required.

Qualifications

• 2–3 years of social media and editorial experience with a publisher or brand.
• Deep understanding of Complex Sneakers content, voice and tone.
• Proficiency in Adobe Creative Suite and Premiere Pro.

Responsibilities

• Execute the voice of Complex Sneakers on Facebook, X, Instagram, TikTok with audience-sensitive framing.
• Create, curate, and publish content for Complex Sneakers on major platforms.
• Lead community management, moderation, and DM handling.
• Surface and pitch viral content to the news team.
• Develop assets in Photoshop and Premiere/CapCut.
• Identify memes and trends for real-time content creation.
• Support goals for growth, traffic, views and engagement with tactics.
• Share platform best practices with internal teams.

Skills

Social media management

Editorial experience

Adobe Creative Suite

Premiere Pro

Copywriting

Team collaboration

Tools

Adobe Creative Suite

Premiere Pro

Job description

Company And Culture Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.

What You’ll Do

• Execute the voice of Complex Sneakers (Facebook, Twitter/X, Instagram, TikTok) on all of our social platforms, exhibiting excellent judgment and audience-sensitive framing
• Create, curate, and be responsible for all content published to Facebook, Twitter, and Instagram for Complex Sneakers
• Lead community management, moderation, and DM management using a deep understanding of the Complex tone and voice
• Surface and pitch viral, breaking, and social-friendly content to our news team
• Develop creative assets in Photoshop and Premiere/CapCut
• Ideate, source, and create original real-time content for all Complex Sneakers audiences, identifying memes and trends at the cusp of virality
• Support all social goals (growth, traffic, views, and engagement) and be accountable for providing vertical-specific tactics, strategic pivots, and added direction when needed
• Track and share social and platform best practices with internal teams, providing best-in-class examples where possible
• Manage workflow of editorial social posts, working with the branded social team to coordinate posting and schedules, when necessary

Who You Are

• 2-3 years of social media and editorial experience with a publisher or brand
• A deep understanding of the Complex Sneakers content, voice, and tone
• Proficient in Adobe Creative Suite and Premiere Pro
• Positive, intuitive, proactive, and collaborative team player
• Strong writing and communication skills, proofreading experience, and quick decision-making skills
• Must be willing to work nights and occasional holidays for coverage of live events
• Robust knowledge of sneaker culture and how it connects to areas such as streetwear/fashion + pop culture + sports + music
• Possess a deep understanding and fluency of all social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube Shorts)
• Proven track record in driving audience and consumer action on social
• Remain up-to-date on what our competitive set is doing to ensure that our lane isn’t being stepped on

Core Competencies

• Self-management skills + take charge attitude
• Possesses an entrepreneurial spirit
• Thinks strategically and analytically