Social Engagement Analyst

Matrix MKTG; Atlanta (GA); Hybrid; USD 50,000 - 53,000; Full time

Job summary

A fast-paced experiential marketing agency in Atlanta is hiring a Social Engagement Analyst focused on capturing and reporting social media engagement from live events. This junior-level, hybrid position is ideal for someone with strong attention to detail, advanced spreadsheet skills, and a background in social media or digital marketing. The role involves generating post-event reports, maintaining tracking logs, and supporting social media tasks. Ideal candidates will have 1-3 years in a related field and a passion for digital engagement.

Qualifications

• 1–3 years in social media, digital marketing, or analytics (agency experience preferred).
• Proven experience with manual social media tracking.
• Advanced spreadsheet skills (Excel/Google Sheets).

Responsibilities

• Perform manual social sweeps within 24 hours after events.
• Document every like, share, and comment related to events.
• Generate and deliver post-event reports to stakeholders.

Skills

Manual social media tracking

Advanced spreadsheet skills

Attention to detail

Analytical skills

Education

1–3 years in social media

Job description

Matrix MKTG is hiring a Social Engagement Analyst to join our fast-paced experiential marketing agency. This junior-level role is laser-focused on capturing and reporting social media engagement tied to live events and brand activations.

This is not a content creation or social strategy role. Instead, it’s ideal for someone who lives for precision, thrives in spreadsheets, and enjoys the process of organizing digital data into clean, actionable reports.

HYBRID: Monday, Tuesday, and Wednesday In-Office (Mandatory) + Thursday, Friday Remote

Annual Salary Range: $50,000-$53,000

Full-Time: Junior-Level

Engagement Tracking & Reporting (Primary Focus)

• Performmanual social sweeps within 24 hours after events across platforms like Instagram and TikTok
• Document every like, share, save, comment, mention, story reply, and UGC post
• Maintain clean, detailed tracking logs with source links/screenshots
• Flag inconsistencies and missing data; elevate findings to internal teams
• Generate, QA, and deliver post-event reports to stakeholders
• Help improve tracking templates and internal workflows

Social & Content Support (Secondary Focus)

• Support posting on Matrix-owned channels (with direction from social lead)
• Organize and tag content assets for easy retrieval
• Assist with basic scheduling, captioning, and trend watching as needed

Collaboration & Communication

• Align withClient Services to meet client reporting needs
• Work withStrategy to interpret and apply engagement insights
• Be available for non-traditional hours around key events

Who You Are

• Meticulous by nature: You take pride in catching every detail—twice
• Comfortable with repetition: You enjoy deep, focused work over creative brainstorming
• Independent and reliable: You own your task list and follow through under pressure
• Instagram-fluent: You know where to find comments, mentions, saves, and how users engage
• Analytically minded: You care about what the numbers mean

This role might not be the right fit if...

• You’re looking for a creative or content-forward role
• You dislike manual tasks or repetitive workflows
• You don’t enjoy working in spreadsheets or reconciling data
• You prefer strategy over execution

Qualifications

• 1–3 years in social media, digital marketing, or analytics (agency experience preferred)
• Proven experience withmanual social media tracking
• Advanced spreadsheet skills (Excel/Google Sheets)
• Bonus: Experience supporting live events or brand activations
• Passion for culture, music, and lifestyle marketing is a plus

What Success Looks Like

• You consistently deliver clean, on-time engagement reports post-event
• You help quantify social buzz into metrics that matter for clients
• You’re trusted to own the reporting process and ensure nothing slips through the cracks

About Matrix MKTG

Based in Atlanta, Matrix MKTG is a creative-first agency specializing in immersive brand experiences that shape culture and spark engagement. Our team moves fast, thinks strategically, and supports each other fully.