Social & Emerging Platforms Lead — Strategy & Growth

Dow Jones; New York; Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Healthcare plans

Paid time off

Retirement plans

Insurance plans

Wellness resources

Education benefits

Family care

Commuter transit

Discount subscriptions

Employee referrals

Financial health

Cybersecurity protection

Job summary

Dow Jones is seeking a Manager, Social & Emerging Platforms to drive cross-functional social strategy and commercial growth across Custom Content and Brand Advertising. You will own pricing, product strategy, and paid distribution, while guiding creative direction across social and emerging platforms.

You will lead a team and coordinate with sales, planning, and editorial to embed social strategies into campaigns at inception, expanding into TV formats and next-gen media consumption platforms.

Qualifications

• 7+ years of progressive experience in digital strategy, social media leadership, or creative strategy within a media publisher, agency, or content studio environment.

Responsibilities

• Strategic Vision & Commercial Ownership
• Centralize Social Strategy: primary voice of social as cross-MMS function
• Product & Pricing Strategy: design & package scalable social products and paid distribution
• Early-Stage Pre-Sale Ideation: shape strategic frameworks from inception
• Cross-Departmental Enablement: educate teams to drive revenue
• Creative Direction & Platform Expansion
• Omnichannel Creative Direction for social-first campaigns
• Emerging Content Platforms: test new formats and platforms
• Paid & Organic Alignment: align campaign content with platform algorithms
• Team Leadership & Resource Management
• Workflow Optimization: formalize team structures and workflows

Skills

Digital strategy

Social media leadership

Creative strategy

Cross-functional influence

Team management

Platform strategy

Job description

Dow Jones is seeking a Manager, Social & Emerging Platforms to drive cross-functional social strategy and commercial growth across Custom Content and Brand Advertising. You will own pricing, product strategy, and paid distribution, while guiding creative direction across social and emerging platforms.

You will lead a team and coordinate with sales, planning, and editorial to embed social strategies into campaigns at inception, expanding into TV formats and next-gen media consumption platforms.