Senior Social Strategy Lead - Data-Driven Brand Engagement

Dow Jones; New York (NY); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Comprehensive Medical, Dental and Vis.

Education Benefits

Paid Parternal Leave

Family Care Benefits

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Job summary

Dow Jones is seeking a Senior Social Strategy Associate to shape how our branded content reaches audiences across major social platforms from its NYC base. You will develop social-first strategies, translate insights into actionable plans and drive engagement for premium journalism campaigns.

Collaborating with strategists, editors, producers and clients, you’ll optimize messaging, formats and publishing cadence while staying ahead of platform trends and best practices.

Qualifications

• 5+ years of experience in social strategy, audience development, digital marketing or a related field within a publisher, media company, agency or brand.
• Deep expertise across major social platforms, including LinkedIn, Instagram, TikTok, YouTube, Facebook and emerging channels.
• Strong analytical skills with experience interpreting social analytics, audience insights and campaign performance data.
• The ability to translate data into compelling strategic recommendations and creative opportunities.
• Excellent communication and presentation skills with experience working across multiple stakeholders and priorities.
• Exceptional organizational skills and the ability to manage multiple projects in a fast-paced environment.
• A collaborative mindset with a passion for digital storytelling and audience engagement.
• A strong appreciation for premium journalism and brand standards.

Responsibilities

• Develop integrated social media strategies for branded content campaigns across major social platforms.
• Build channel plans, publishing strategies and campaign playbooks tailored to client objectives and audience behavior.
• Analyze campaign performance, identify trends and translate data into actionable recommendations for internal teams and clients.
• Partner with editors, producers, designers and creative teams to optimize messaging, formats and publishing cadence.
• Stay ahead of platform updates, emerging technologies and evolving best practices to ensure our strategies remain innovative and effective.
• Conduct audience research and competitive analysis to inform campaign planning.
• Present insights and strategic recommendations clearly to cross-functional stakeholders.
• Help establish best practices that elevate The Trust's social storytelling and audience engagement.

Skills

5+ years experience

Social strategy

Analytics

Communication

Project management

Collaboration

Journalism appreciation

Tools

LinkedIn

Instagram

TikTok

YouTube

Facebook

Job description

Dow Jones is seeking a Senior Social Strategy Associate to shape how our branded content reaches audiences across major social platforms from its NYC base. You will develop social-first strategies, translate insights into actionable plans and drive engagement for premium journalism campaigns.

Collaborating with strategists, editors, producers and clients, you’ll optimize messaging, formats and publishing cadence while staying ahead of platform trends and best practices.