Social Director

UNAVAILABLE; Minneapolis (MN); Híbrido; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Medical benefits

Dental benefits

Vision benefits

Well-being benefits

HSA

FSAs

Pre-tax commuter benefits

401k with match

Parental leave

Descripción de la vacante

MONO in Minneapolis seeks a Social Director, a player-coach leading the social practice. You will define the agency’s social vision, drive growth, and build a modern, integrated offering across strategy, content, community management, influencer marketing, social commerce, paid social, and emerging platforms.

This role blends senior client advisory with agency leadership. You will mentor a high-performing team, partner with brand, creative, media, PR, and analytics, and ensure social is embedded

Formación

• 10–15+ years in social strategy, digital marketing, and agency leadership.
• Proven track record building and scaling social practices.
• Experience advising executives and growing new business.
• Deep knowledge of social platforms, creator marketing, and social commerce.
• Strong comms planning, customer journeys, and measurement expertise.
• Familiarity with social tech, analytics, and AI-enabled marketing.
• Exceptional strategic thinking and stakeholder influence.
• Bachelor’s degree or equivalent professional experience.

Responsabilidades

• Define and lead the agency's social vision and best practices.
• Set standards and identify cultural trends that create new client opportunities.
• Ensure social is embedded in strategy and planning from the start.
• Advise senior clients on trends, opportunities, and risk.
• Collaborate with brand, creative, media, PR, and analytics teams.
• Establish social listening, measurement, and optimization frameworks.
• Lead social strategy for new business and agency growth.
• Hire and develop a high-performing social team.

Conocimientos

Social strategy

Agency leadership

Executive advisory

Social platforms

Strategic storytelling

Stakeholder management

Cultural intelligence

Educación

Bachelor's degree in advertising, marketing, communications, journalism, PR, or related field

Descripción del empleo

About Us

MONO is an advertising and branding agency formed to create magnetic brands that draw people in. We aim to create legendary work that works for our clients, within a working environment that is optimistic, collaborative, and team-based—because the best ideas come from people who love making them together.

Overview

MONO is seeking a Social Director—an entrepreneurial, culturally fluent leader tasked with inventing, growing, and scaling our social media practice. This player-coach role is responsible for defining the agency’s social vision, driving commercial growth, and building a modern, cutting-edge discipline—answering what the social offering of the future truly looks like. You will architect a best‑in‑class integrated offering that seamlessly connects social, creative, media, communications planning, PR, influencer collaborations, and experiential to keep MONO at the forefront of modern creative culture.

At its core, this role requires a sharp understanding of human behavior, culture, and communities. Being passionate about how people think, behave, engage, and connect across platforms is critical—as is the ability to translate those insights into high‑impact, business‑driving social expressions of brand strategy that unlock new market opportunities.

As Social Director, you will serve as both a senior client advisor and a growth‑minded agency leader. You will drive strategic excellence, capability development, business expansion, and talent leadership—ensuring social is aggressively embedded from the earliest stages of planning to shape communications strategy, creative development, media planning, and modern customer engagement.

Responsibilities

• Define and lead the agency's social vision, philosophy, and best practices, building a best‑in‑class practice across strategy, content, community management, creator/influencer marketing, social commerce, paid social, and emerging platforms
• Establish standards, processes, and technology that drive innovation and operational efficiency, and identify emerging cultural trends and platform shifts that create new opportunities for clients and the agency
• Ensure social is embedded in strategic and communications planning from the outset, informing audience, messaging, channel, and customer journey decisions
• Lead social strategy and integrated communications planning for key client relationships, serving as a trusted advisor to senior clients on trends, opportunities, and risk
• Partner with brand strategy, creative, media, PR, influencer, and analytics teams to develop integrated marketing solutions, and define the role of social across earned, owned, paid, and shared channels
• Establish frameworks for social listening, measurement, and performance optimization, grounding recommendations in audience intelligence and business outcomes
• Lead social strategy for new business, thought leadership, and agency growth initiatives, and identify opportunities to expand existing client relationships and capabilities
• Hire, lead, mentor, and develop a high‑performing social team, fostering a culture of curiosity, collaboration, innovation, and accountability

Qualifications

• 10–15+ years of experience in social strategy, digital marketing, communications planning, PR, media, or integrated marketing, including significant agency experience leading social for major brands
• Proven success building, scaling, or leading a social practice, department, or capability within an integrated agency environment
• Experience advising executive-level clients and contributing to new business growth and agency development
• Deep understanding of social platforms, audience behavior, content ecosystems, creator marketing, community management, social commerce, and paid social
• Strong knowledge of communications planning, customer journeys, and channel strategy, with expertise in social listening, cultural intelligence, and performance measurement
• Familiarity with social technologies, publishing and listening platforms, analytics solutions, and emerging AI-enabled marketing capabilities
• Exceptional strategic thinking, storytelling, and communication skills, with a proven ability to influence senior stakeholders and lead cross‑functional teams
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• Bachelor's degree in advertising, marketing, communications, journalism, PR, or a related field, or equivalent professional experience

This is a locally-based role, where relocation will be required for candidates living outside of the Minneapolis/St. Paul area. We currently observe a hybrid work model. We work onsite every Tuesday, Wednesday, and Thursday for Work From MONO (WFM) days, in addition to moments that matter outside of those designated days, with the purpose of fostering agency connection and aiding collaboration. Some travel may be required.

Benefits

Our company offers flexible paid time off, medical, dental, vision and well‑being benefits, HSA, FSAs, pre‑tax commuter benefits, 401k with match, and upgraded parental leave policies. We also close the office over the week of the 4th of July for a perk we call Mid Summer’s Dream. Mid Summer’s Dream is an opportunity for everyone here at MONO to re‑charge, spend time with family, or just plain dream (and, in MN, July is the perfect time to be OOO). We are a values‑driven company, supporting people personally and professionally.

Equal Opportunities

MONO is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, and other protected status as required by law.