Social & Creator Marketing Lead — Hybrid & Global Growth

CHAGEE USA; Irvine (CA); Hybrid; USD 101,000 - 152,000; Full time

Benefits offered by this job

Hybrid work schedule

401K with company match

Yearly bonus

Medical, dental, and vision insurance

On-site fitness center

Employee discounts

Paid time off starting at 15 days

Education assistance

Disability and life insurance

Bereavement leave

Job summary

CHAGEE USA is seeking a Manager, Social & Creator Marketing to own the strategy and day-to-day stewardship of CHAGEE USA social channels, content ecosystem, creator program, and community engagement. This individual contributor role blends strategy and execution, requiring a strong creative point of view, cultural fluency, and the ability to build trusted creator relationships while measuring impact.

The role sits at the intersection of strategy and hands-on execution, offering a hybrid work

Qualifications

• 5+ years of relevant experience across social media, content, creator marketing, community, or integrated brand marketing.
• Meaningful brand side experience within a culturally relevant consumer, lifestyle, hospitality, beauty, wellness, retail, or food and beverage business.
• Demonstrated ownership of an organic social strategy and content calendar, with the judgment to balance long term brand building and timely cultural participation.
• Strong creator marketing experience across strategy, relationship building, briefing, negotiation, activation, amplification, and measurement.
• A sharp creative eye and the ability to evaluate an idea, improve a brief, direct content, and protect a consistent brand point of view.
• Comfort moving from strategic planning into hands on execution in a fast growing environment.
• Strong cross functional leadership, communication, agency management, and prioritization skills.
• Fluency in social analytics and the ability to connect engagement, conversation, audience growth, traffic, trial, and business outcomes.
• Experience building culturally inclusive work for diverse audiences. Multicultural or Asian American audience experience is valuable.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Set the owned social vision, channel roles, audience strategy, editorial priorities, and annual roadmap across current and emerging platforms.
• Build the content calendar and lead the development of social first ideas across campaigns, launches, evergreen storytelling, cultural moments, and teahouse experiences.
• Bring a strong social eye and clear visual point of view to every piece of content. Write strong briefs, establish the creative bar, and partner with internal creative teams, agencies, photographers, videographers, and creators to produce distinctive work.
• Define the creator strategy across community voices, emerging talent, tastemakers, and larger partners. Lead identification, relationship development, briefing, contracting, amplification, and measurement.
• Develop programs that turn followers, members, students, and local communities into active participants and advocates for CHAGEE.
• Identify relevant conversations, behaviors, formats, and partnerships while protecting the integrity of the brand.
• Connect social and creator work to product launches, retail marketing, digital, loyalty, public relations, events, and the full teahouse consumer journey.
• Define meaningful measures of success, read platform and business signals, share clear insights, and continually improve content, creator investment, and channel performance.
• Manage agency partners, creator investment, production resources, timelines, and budgets with clarity and accountability.
• Establish effective ways of working now and help shape the future social and creator organization as CHAGEE grows.

Skills

Social strategy

Content leadership

Creator marketing

Cross functional leadership

Analytics fluency

Cultural sensitivity

Communication

Strategic planning

Education

Bachelor's degree or equivalent

Job description

CHAGEE USA is seeking a Manager, Social & Creator Marketing to own the strategy and day-to-day stewardship of CHAGEE USA social channels, content ecosystem, creator program, and community engagement. This individual contributor role blends strategy and execution, requiring a strong creative point of view, cultural fluency, and the ability to build trusted creator relationships while measuring impact.

The role sits at the intersection of strategy and hands-on execution, offering a hybrid work