Social Creative Strategist - Entertainment & Fan Growth

Razorfish; El Segundo (CA); On-site; USD 74,501,000 - 109,917,000; Full time

Benefits offered by this job

Paid family care

Adoption support

Pet adoption support

Flexible working arrangements

Employee Assistance Programs

Job summary

Razorfish is seeking a Social Creative Strategist to join our 80+ person social discipline within the Consumer & Content Experience practice. You will be embedded on-site with a major entertainment brand, working with a team of over 25 people managing organic social marketing across multiple channels.

The role focuses on translating programming strategies into breakthrough social content concepts, formats, and campaigns, collaborating closely with show marketing, editorial, and talent teams to

Qualifications

• 2-4 years of experience in social media, brand marketing, or content strategy, ideally within entertainment, media, or agency settings.
• Strong understanding of social platforms, formats, and fan behavior, especially TikTok, Instagram, YouTube Shorts, and X
• Experience developing or managing content development, creative briefs, or production timelines
• Familiarity with talent workflows and how to tailor content for IP and celebrity-driven campaigns
• Strategic thinker with a creative POV, trend fluency, and a passion for fandom, storytelling, and culture
• Familiarity using social media publishing and analytics tools such as ListenFirst, Sprout, Sprinklr, Monday.com, Airtable, Asana, etc.

Responsibilities

• Coordinate native social content production in collaboration with talent relations and marketing teams
• Partner with publishing and production teams to develop scalable content formats, launch moments, reactive campaigns, and fan-first creative
• Assist with copywriting and tone guidance for talent social asks, post captions, and channel-specific messaging
• Review and approve all social assets and post copy, ensuring 100% accuracy prior to publishing
• Support social content development and strategy for an entertainment platform, especially during title launches, trailer drops, and major cultural moments
• Develop content briefs, social calendars, and creative outlines contributing to concepts that are timely, platform-native, and fandom-friendly
• Identify creative opportunities to leverage talent and partners to create moments that will excite and engage fans and subscribers
• Monitor social trends and audience behaviors, flagging insights and creative opportunities that align with programming priorities
• Pitch innovative ideas for expanding social promotions across emerging platforms that may go beyond traditional marketing
• Assist in launching new social handles and growing current ones
• Be aware and accountable for engagement/growth goals, campaign performance, content reach and optimization strategies
• Collaborate with cross-functional stakeholders including Marketing, Talent Relations, Programming, Innovation, and Platform to ensure cohesive messaging across touchpoints
• Light community management, interacting with audiences across social accounts, identifying opportunities for cross-pollination of community engagement tactics
• Maintain a flexible schedule, including availability for occasional nights and weekends to support various initiatives

Skills

Social strategy

Audience analytics

Content development

Talent coordination

Trend fluency

Cross-functional collaboration

Tools

ListenFirst

Sprout

Sprinklr

Monday.com

Airtable

Asana

Job description

Razorfish is seeking a Social Creative Strategist to join our 80+ person social discipline within the Consumer & Content Experience practice. You will be embedded on-site with a major entertainment brand, working with a team of over 25 people managing organic social marketing across multiple channels.

The role focuses on translating programming strategies into breakthrough social content concepts, formats, and campaigns, collaborating closely with show marketing, editorial, and talent teams to