Social Creative Strategist (Freelance)

Razorfish; El Segundo (CA); On-site; USD 74,501,000 - 109,917,000; Full time

Benefits offered by this job

Paid family care

Adoption support

Pet adoption support

Flexible working arrangements

Employee Assistance Programs

Job summary

Razorfish is seeking a Social Creative Strategist to join our 80+ person social discipline within the Consumer & Content Experience practice. You will be embedded on-site with a major entertainment brand, working with a team of over 25 people managing organic social marketing across multiple channels.

The role focuses on translating programming strategies into breakthrough social content concepts, formats, and campaigns, collaborating closely with show marketing, editorial, and talent teams to

Qualifications

• 2-4 years of experience in social media, brand marketing, or content strategy, ideally within entertainment, media, or agency settings.
• Strong understanding of social platforms, formats, and fan behavior, especially TikTok, Instagram, YouTube Shorts, and X
• Experience developing or managing content development, creative briefs, or production timelines
• Familiarity with talent workflows and how to tailor content for IP and celebrity-driven campaigns
• Strategic thinker with a creative POV, trend fluency, and a passion for fandom, storytelling, and culture
• Familiarity using social media publishing and analytics tools such as ListenFirst, Sprout, Sprinklr, Monday.com, Airtable, Asana, etc.

Responsibilities

• Coordinate native social content production in collaboration with talent relations and marketing teams
• Partner with publishing and production teams to develop scalable content formats, launch moments, reactive campaigns, and fan-first creative
• Assist with copywriting and tone guidance for talent social asks, post captions, and channel-specific messaging
• Review and approve all social assets and post copy, ensuring 100% accuracy prior to publishing
• Support social content development and strategy for an entertainment platform, especially during title launches, trailer drops, and major cultural moments
• Develop content briefs, social calendars, and creative outlines contributing to concepts that are timely, platform-native, and fandom-friendly
• Identify creative opportunities to leverage talent and partners to create moments that will excite and engage fans and subscribers
• Monitor social trends and audience behaviors, flagging insights and creative opportunities that align with programming priorities
• Pitch innovative ideas for expanding social promotions across emerging platforms that may go beyond traditional marketing
• Assist in launching new social handles and growing current ones
• Be aware and accountable for engagement/growth goals, campaign performance, content reach and optimization strategies
• Collaborate with cross-functional stakeholders including Marketing, Talent Relations, Programming, Innovation, and Platform to ensure cohesive messaging across touchpoints
• Light community management, interacting with audiences across social accounts, identifying opportunities for cross-pollination of community engagement tactics
• Maintain a flexible schedule, including availability for occasional nights and weekends to support various initiatives

Skills

Social strategy

Audience analytics

Content development

Talent coordination

Trend fluency

Cross-functional collaboration

Tools

ListenFirst

Sprout

Sprinklr

Monday.com

Airtable

Asana

Job description

Company Description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Overview

As a Social Creative Strategist at Razorfish, you will be joining our 80+ person social discipline within our fast-growing Consumer & Content Experience practice.

In this role, you will be embedded on-site with our client, a large entertainment brand, working alongside a team of over 25 people who manage organic social marketing for the brand and all its shows. As a social content publisher on the team, you will be fostering and growing a vibrant online community of millions of deeply engaged fans across the client's 9+ social channels on Meta Platforms, TikTok, YouTube, and X.

This position plays a key role in translating programming strategies into creative ideas, formats, and content plans, with a focus on talent content, launch campaigns, and reactive social storytelling. You'll work closely with show marketing leads, editorial, creative production, and talent teams to develop breakthrough social content strategies that elevate new and returning programming across scripted series, unscripted originals, documentaries, and live events.

You’ll Be a Great Fit If You

• Think in TikToks and launch moments
• Stay ahead of culture and know how to translate it into brand content
• Thrive in a role that's equal parts creative and collaborative
• Love finding fresh ways to connect talent, titles, and fans

Creative Direction

• Coordinate native social content production in collaboration with talent relations and marketing teams
• Partner with publishing and production teams to develop scalable content formats, launch moments, reactive campaigns, and fan-first creative
• Assist with copywriting and tone guidance for talent social asks, post captions, and channel-specific messaging
• Review and approve all social assets and post copy, ensuring 100% accuracy prior to publishing

Social Strategy

• Support social content development and strategy for an entertainment platform, especially during title launches, trailer drops, and major cultural moments
• Develop content briefs, social calendars, and creative outlines contributing to concepts that are timely, platform-native, and fandom-friendly
• Identify creative opportunities to leverage talent and partners to create moments that will excite and engage fans and subscribers
• Monitor social trends and audience behaviors, flagging insights and creative opportunities that align with programming priorities
• Pitch innovative ideas for expanding social promotions across emerging platforms that may go beyond traditional marketing
• Assist in launching new social handles and growing current ones
• Be aware and accountable for engagement/growth goals, campaign performance, content reach and optimization strategies

Collaboration + Communication

• Collaborate with cross-functional stakeholders including Marketing, Talent Relations, Programming, Innovation, and Platform to ensure cohesive messaging across touchpoints
• Light community management, interacting with audiences across social accounts, identifying opportunities for cross-pollination of community engagement tactics
• Maintain a flexible schedule, including availability for occasional nights and weekends to support various initiatives

Qualifications

• 2-4 years of experience in social media, brand marketing, or content strategy, ideally within entertainment, media, or agency settings
• Strong understanding of social platforms, formats, and fan behavior, especially TikTok, Instagram, YouTube Shorts, and X
• Experience developing or managing content development, creative briefs, or production timelines
• Familiarity with talent workflows and how to tailor content for IP and celebrity-driven campaigns
• Strategic thinker with a creative POV, trend fluency, and a passion for fandom, storytelling, and culture
• Familiarity using social media publishing and analytics tools such as ListenFirst, Sprout, Sprinklr, Monday.com, Airtable, Asana, etc.

Not Needed, But Nice To Have

• Prior experience with entertainment brands
• A knack for writing clever, on-brand social copy
• Experience with tools like Adobe Creative Suite
• Comfort working across multiple stakeholders in fast-paced, campaign-heavy environments

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our Best-in-class Wellness And Benefits Offerings Include

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $25.94 - USD $38.36/Hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/15/2026.