Launch-Focused Social Creative Strategist

Razorfish; New York (NY); On-site; USD 74,262,000 - 109,917,000; Full time

Benefits offered by this job

Paid family care

Adoption support

Pet adoption support

Employee assistance programs

Tuition assistance

Flexible time off

Matching gifts

Work Your World program

ERGs

Job summary

Razorfish is seeking a Social Creative Strategist to join our on-site team embedded with a large entertainment brand and to manage organic social across multiple channels.

You will translate programming strategies into breakthrough social ideas, collaborate with talent relations, marketing, and editorial teams, and shape content formats and launch moments that engage fans across Meta, TikTok, YouTube, and X.

Qualifications

• 2-4 years experience in social media or content strategy.
• Experience with entertainment, media, or agency settings.
• Familiarity with talent workflows and campaigns.

Responsibilities

• Develop social strategy for entertainment platform during title launches, trailers, and major moments.
• Create content briefs, calendars, and outlines that are platform-native and fandom-friendly.
• Identify opportunities to leverage talent and partners for engaging moments with fans and subscribers.
• Monitor trends and audience behavior; flag insights that align with programming priorities.
• Pitch innovative ideas for expanding social promotions beyond traditional marketing.
• Assist in launching new social handles and growing existing ones.
• Be accountable for engagement, growth, and campaign performance metrics.
• Collaborate with Marketing, Talent Relations, Programming, and Platform teams to ensure cohesive messaging.

Skills

Social media

Brand marketing

Content strategy

TikTok

Audience growth

Tools

ListenFirst

Sprout

Sprinklr

Monday.com

Airtable

Asana

Job description

Razorfish is seeking a Social Creative Strategist to join our on-site team embedded with a large entertainment brand and to manage organic social across multiple channels.

You will translate programming strategies into breakthrough social ideas, collaborate with talent relations, marketing, and editorial teams, and shape content formats and launch moments that engage fans across Meta, TikTok, YouTube, and X.