Senior Social Creative Strategist: Fan-Driven Video Launch

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 43,000 - 68,000; Full time

Benefits offered by this job

Paid Family Care

Adoption, Surrogacy and Fertility aid

Pet adoption support

Health and wellness benefits

Flexible working arrangements

Job summary

Razorfish in the United States is seeking a Senior Social Creative Strategist to join our 80+ person social discipline within our Consumer & Content Experience practice. You will be embedded on-site with a large entertainment brand and collaborate with a team of over 25 managing organic social across 9+ channels.

This role focuses on translating programming priorities into platform-native creative ideas with an emphasis on talent-driven video, launch moments, and reactive social storytelling to

Qualifications

• 3-5 years of experience in social media, brand marketing, or content strategy.
• Experience creating content briefs and production timelines with ownership of campaigns.
• Familiarity with TikTok, Instagram, YouTube Shorts, and X and fan behavior.

Responsibilities

• Contribute to talent-driven social video content, ensuring alignment with show tone, audience trends, and talent comfort.
• Coordinate and help produce native social content in partnership with talent relations, production, and marketing teams.
• Partner with publishing and production teams to develop scalable content formats, launch moments, reactive campaigns, and fan-first creative.
• Own copywriting and tone guidance for talent social asks, post captions, and channel-specific messaging.
• Help oversee content calendars and creative direction for a slate of shows/titles, ensuring consistent engagement and visibility.
• Review and approve social assets and post copy, ensuring 100% accuracy prior to publishing.

Skills

Social media

Brand marketing

Content strategy

Tools

ListenFirst

Sprout

Sprinklr

Monday.com

Job description

Razorfish in the United States is seeking a Senior Social Creative Strategist to join our 80+ person social discipline within our Consumer & Content Experience practice. You will be embedded on-site with a large entertainment brand and collaborate with a team of over 25 managing organic social across 9+ channels.

This role focuses on translating programming priorities into platform-native creative ideas with an emphasis on talent-driven video, launch moments, and reactive social storytelling to