Social Creative Lead, Executive Communications

Meta Careers; San Francisco (CA); On-site; USD 176,000 - 247,000; Full time

Job summary

Meta seeks an experienced Social Creative Lead to guide executive storytelling across social platforms and major events, shaping the creative vision for high-profile announcements. You will develop original concepts, lead brainstorming sessions, and translate complex technologies into human, culturally relevant stories that audiences want to watch and share.

Based in San Francisco, you will collaborate with product teams to build content franchises and drive campaigns that elevate Meta's

Qualifications

• Experience translating complex technical products into clear, compelling stories across a variety of formats.
• Preferred: ongoing AI skill development and staying current with emerging AI technologies.
• Proven ability to identify and capitalize on emerging cultural moments, platform trends, and audience behaviors to create timely, high-impact storytelling.

Responsibilities

• Help determine the creative strategy for executive storytelling across social platforms, major product announcements, keynote moments, and cultural conversations.
• Generate original creative concepts and build a pipeline of ideas that strengthen executive storytelling and create moments audiences want to watch, share, and discuss.
• Develop recurring content franchises and editorial programming that build authentic executive voices over time.
• Lead and participate in creative brainstorming sessions, contributing original ideas while elevating the quality of thought across the broader team.
• Translate audience insights, performance data, platform behaviors, and emerging trends into actionable creative direction and scalable content strategies.

Skills

Storytelling across formats

Creative leadership

AI knowledge

Job description

Meta is seeking an experienced social creative lead to join our executive communications team. This role will help determine the creative vision and social content strategy across one of our C-suite executive's platforms, guiding the team in delivering high-impact, culturally relevant storytelling that showcases Meta's products, strengthens executive voices, and keeps both at the forefront of technology and cultural conversations.We're looking for someone with a proven track record of developing original, creative concepts that drive engagement; this person should also consistently develop original creative concepts and maintain a consistent pipeline of content ideas. They have extensive experience across technology, internet culture, and storytelling, constantly spotting opportunities and developing original concepts that people genuinely want to watch, share, and talk about.This is not a traditional creative director role. This person should be equally comfortable pitching a new content franchise, shaping the creative vision for a keynote, leading brainstorming sessions, or rolling up their sleeves to execute a social campaign. They're motivated to learn continuously, with a genuine appetite for diving deep into Meta's products and understanding how they work, quickly translating technical innovations into stories that feel human, accessible, and culturally relevant. Just as importantly, they help elevate creative quality across the team by providing constructive feedback, sharing best practices, and championing ambitious ideas, fostering ambitious, original thinking across the team.A major focus of the role will be helping to define the creative direction for Meta Connect, working across keynote storytelling, product demos, livestream experiences, creator collaborations, and social strategy to help make Connect one of the industry's most innovative technology events.Social Creative Lead, Executive Communications Responsibilities:Help determine the creative strategy for executive storytelling across social platforms, major product announcements, keynote moments, and cultural conversationsGenerate original creative concepts and build a pipeline of ideas that strengthen executive storytelling and create moments audiences want to watch, share, and discussDevelop recurring content franchises and editorial programming that build authentic executive voices over timeHelp define the keynote creative vision for Meta Connect across keynote storytelling, product demos, livestream experiences, creator collaborations, and social strategyPartner closely with product teams to develop deep product fluency, translating emerging technologies and complex innovations into compelling stories and experiencesHelp determine the most effective storytelling format for every communication—from short-form video and carousels to keynote experiences, documentaries, creator partnerships, and experimental formats. Concept and execute earned social moments and culturally relevant activations that shape conversations around Meta's products and executivesLead and participate in creative brainstorming sessions, contributing original ideas while elevating the quality of thought across the broader teamTranslate audience insights, performance data, platform behaviors, and emerging trends into actionable creative direction and scalable content strategiesPrioritize and manage multiple high-profile initiatives based on impact, deadlines, and stakeholder needs, balancing long-term creative vision with rapid executionMinimum Qualifications:Experience translating complex technical products and emerging technologies into clear, compelling stories across a variety of formatsPreferred Qualifications:Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesDemonstrated success in creating large-scale earned social moments, campaigns, and culturally relevant activations that drive conversations and meaningful business impactProven ability to identify and capitalize on emerging cultural moments, platform trends, and audience behaviors to create timely, high-impact storytellingDemonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Experience shaping storytelling for major product launches, keynote presentations, or large-scale live eventsExperience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy review)Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impactDemonstrated ongoing AI skill development and staying current with emerging AI technologiesExperience adhering to and implementing responsible, ethical AI practicesAbout Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].$176,000/year to $247,000/year + bonus + equity + benefitsIndividual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.