Social Creative Lead

Neko Health; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Neko Health AB in the US is seeking a hands-on Social Creative Lead to own social content for the US from idea to published post. You will shoot and edit stills and motion content, and collaborate with Marketing on strategy, captions and the editorial calendar.

You’ll direct freelance videographers on location, ensure platform and trend responsiveness, and bring autonomy across time zones. Travel 1–2 weeks when needed, and use AI to speed ideation with human review.

Qualifications

• Portfolio of social-first work you shot, edited and published yourself.
• Experience leading end-to-end social campaigns from concept to publish with measurable outcomes.
• Experience working within an editorial or design system and knowing when to push against it.
• Strong platform judgment for Instagram, TikTok and LinkedIn with current trends.
• Proven autonomy across a six-hour time difference.
• US-based and able to travel 1–2 weeks on location.
• Ability to leverage AI appropriately for ideation, tagging, rough cuts and captions; human quality check.

Responsibilities

• Own social creative for the US, from idea to posted post.
• Shoot and edit still and motion content quickly.
• Run editorial toolbox: apply category look, tools and audience, and decide when to break it.
• Draft captions and copy, with Marketing owning strategy, tent-pole moments and the calendar.
• Direct freelance videographers and other external partners on location.
• Track platform and algorithm shifts weekly, and say what you would change.

Skills

Social-first portfolio

End-to-end leadership

Editorial/design system

Platform judgment

Autonomy

US-based travel

AI-assisted ideation

Job description

Mission

Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear.

Mission

Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear.

Role Purpose

Neko needs its social channels to keep moving while the Creative Studio team in Stockholm is offline. This role owns social creative for the US: it takes an editorial system of content pillars and turns it into work that is shot, edited and published, so the feed stays distinct and coherent (Impact, not activity). You work directly with Ramiro on the visual language and with Marketing on strategy, copy and the editorial calendar.

What You’ll Deliver in the First 6–12 Months

• By month 3: a steady shoot, edit and publish rhythm across the agreed content categorization with every post traceable to a pillar and its toolbox.
• By month 6: a platform playbook agreed with Marketing, setting out audience and format per category for Instagram, TikTok and LinkedIn (Chase 10X, not 10%).
• By month 9: content for a US location opening, shot on site with a videographer, from brief to published.
• By month 12: a documented social framework and operating model that lets the function grow into a pod.
• Easy to miss: US posts that ship overnight for Stockholm without a review from creative leadership, and a weekly read on platform and trend shifts that changes what the team makes.

Key Responsibilities

• Own social creative for the US, from idea to published post.
• Shoot and edit your own still and motion content, fast.
• Run the editorial toolbox: apply each category look, tools and audience, and decide when to break it.
• Draft captions and copy, with Marketing owning strategy, tent-pole moments and the calendar.
• Direct freelance videographers and other external partners on location.
• Track platform and algorithm shifts weekly, and say what you would change.

Minimum Qualifications

• A portfolio of social-first work you shot, edited and published yourself, still and motion, at a steady cadence.
• Evidence of leading work end to end, from idea to shoot to published post, with outcomes you can state.
• Evidence of working inside an editorial or design system, and knowing when to push against it.
• Platform judgment for Instagram, TikTok and LinkedIn, backed by a current view of trends.
• Proven autonomy: making and owning calls without sign-off across a six-hour time difference.
• US-based, and able to travel for one to two weeks on location.
• Ability to leverage AI when appropriate; AI should speed up ideation, tagging, rough cuts and caption drafts, with a person checking quality and tone. It should not decide what is published, and it is not used for anything involving members’ health information or sign-off.

Preferred Qualifications

• Experience directing a videographer, agency or freelancers.
• Background at a direct-to-consumer, health, tech, and consumer goods.
• Experience building a social framework or content design system, or supporting a location launch.

About Titles At Neko

We use a simplified internal title framework that prioritises clarity over hierarchy, so internal titles may differ from market-facing role titles. Scope, impact and level of the role are fully aligned and will be clearly discussed throughout the process.

Hiring Process

Candidates progress from application and structured screening through thoughtfully designed interviews, culminating in a formal offer and final pre-employment checks before joining the team.

Equal Opportunity & Inclusion Statement

Neko Health is committed to inclusive hiring and member-first care. We welcome candidates from all backgrounds and encourage you to request reasonable adjustments to support your application.