Social Creative: AI-Driven Concepts for Luxury Auto

T&P Turkey; New York (NY); On-site; USD 85,000 - 100,000; Full time

Job summary

T&P Turkey is seeking a sharp, culturally tuned Social Creative to join our fast-paced studio, supporting a leading luxury automotive client across 4 iconic brands. You are the idea machine who writes engaging social copy, develops campaigns, and partners with UK-based directors to shape native content.

You will explore AI-assisted prototyping, craft mood boards, and collaborate with production teams to turn concepts into high-quality assets.

Qualifications

• Experience in a social creative, conceptual copywriting, or social strategist/creator role.
• Strong portfolio with social-first ideas, scripts, and copy.
• Experience or strong interest in automotive, luxury lifestyle, or premium brand storytelling.
• Comfortable using AI tools (like Midjourney, ChatGPT) to aid development.
• Highly organized and able to manage multiple briefs in a dynamic studio.
• A degree or equivalent education to inform your point of view.

Responsibilities

• Creative Concepting: brainstorm social-first campaign ideas for multiple platforms.
• Copywriting & scripting: write platform-native social copy and video scripts.
• Activation Ideation: craft activations and interactive storytelling for major events.
• AI-Assisted Prototyping: use generative AI to visualize concepts and mood boards.
• Cross-Continental Collaboration: partner with UK teams to produce final assets.
• Trend & culture listening: identify trending moments to leverage authentically.

Skills

Copywriting

Concept development

Storytelling

Collaboration

AI prototyping

Platform knowledge (TikTok, Reels)

Education

Bachelor's degree or equivalent

Tools

Midjourney

ChatGPT

Job description

T&P Turkey is seeking a sharp, culturally tuned Social Creative to join our fast-paced studio, supporting a leading luxury automotive client across 4 iconic brands. You are the idea machine who writes engaging social copy, develops campaigns, and partners with UK-based directors to shape native content.

You will explore AI-assisted prototyping, craft mood boards, and collaborate with production teams to turn concepts into high-quality assets.