Senior Copywriter - Luxury Auto Brand Voice

T&P Turkey; New York (NY); Sur place; USD 120 000 - 140 000; Plein temps

Résumé du poste

T&P Turkey in New York is seeking a Senior Copywriter to craft original brand ideas, headlines, and long-form storytelling for a luxury automotive client across a portfolio of iconic brands.

You will collaborate with Creative Directors, Art Directors, Designers, and cross-functional teams to develop concepts from concept through execution, while adapting global ideas for the North American market with a distinctive voice.

Qualifications

• Experience in a Copywriter role within a creative, advertising, or integrated agency environment.
• A strong portfolio demonstrating conceptual campaign thinking, excellent writing, and integrated creative work.
• Experience across brand campaigns, experiential, activations, digital, CRM, and/or social.
• Automotive experience is highly valued, with luxury or premium brand experience also a strong plus.
• The ability to write across different tones and formats while maintaining a clear and distinctive brand voice.
• Comfortable managing multiple briefs and working in a fast-paced, collaborative creative environment.
• We are open to strong Copywriters who are ready to take the next step into a Senior Copywriter role.
• A degree of some sort will help us understand your background and point of view.

Responsabilités

• Creative Concepting: Develop original campaign ideas, brand concepts, and creative platforms that can live across multiple channels and touchpoints.
• Copywriting: Write sharp, distinctive, and beautifully crafted copy across brand, digital, CRM, social, experiential, and activation work.
• Brand Voice: Understand and protect distinct brand voices, finding fresh ways to express each brand while maintaining consistency and authenticity.
• Brand Activations & Experiences: Concept creative activations, partnerships, events, and experiences that give audiences new ways to engage with the brands.
• Campaign Evolution: Adapt and evolve existing global and campaign ideas for the North American market, ensuring the writing feels natural, relevant, and true to the original creative idea.
• Creative Partnership: Collaborate closely with Art Directors and Creative Directors to develop ideas as a team from initial concept through execution.
• Cross-Functional Collaboration: Partner with strategy, production, account, CRM, social, and other disciplines to create work that connects across the wider customer experience.
• Presenting Ideas: Clearly articulate creative thinking and confidently present concepts, copy, and campaign ideas to internal teams and client stakeholders.

Connaissances

Copywriting

Brand Strategy

Campaign Thinking

Team Collaboration

Editing

Formation

Bachelor's degree

Description du poste

T&P Turkey in New York is seeking a Senior Copywriter to craft original brand ideas, headlines, and long-form storytelling for a luxury automotive client across a portfolio of iconic brands.

You will collaborate with Creative Directors, Art Directors, Designers, and cross-functional teams to develop concepts from concept through execution, while adapting global ideas for the North American market with a distinctive voice.