Social Content Specialist

Aquent; New York (NY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Aquent partners with a global leader in consumer goods, shaping voice and visuals for iconic brands that touch millions daily. This hybrid role is based in New York City or Chicago.

As Social Media Content Creator, you’ll craft bold, platform-native content for Instagram, TikTok, and Facebook; design graphics and edit short-form videos; and collaborate with internal teams and creators to drive engagement and cultural relevance.

Qualifications

• 2+ years in social media content creation.
• Portfolio of design work and social content.
• Strong TikTok and Reels knowledge.
• Experience with UGC workflows.
• Excellent copywriting and communication.
• Experience collaborating with creators and influencers.

Responsibilities

• Craft thumb-stopping content for Instagram, TikTok, and Facebook.
• Design static graphics and edit short-form videos per brand guidelines.
• Collaborate with internal teams and agency partners on campaigns.
• Monitor trends and inform content strategy.
• Support creation of social toolkits, templates, and briefs.
• Engage with online audiences and flag opportunities to teams.

Skills

Social media content

Graphic design

Video editing

TikTok/Reels

Sprinklr

Copywriting

UGC workflows

Creator briefs

Education

Bachelor's degree in marketing, communications, design

Tools

Adobe Creative Suite

Canva

CapCut

Job description

Aquent is proud to partner with a global leader in consumer goods, whose iconic and beloved brands touch millions of lives daily. This company is renowned for its commitment to innovation, quality, and creating products that enhance everyday life. Joining this team means becoming part of a legacy of excellence and contributing to the evolution of household names.

Are you a creative powerhouse with a passion for social media and storytelling? We are seeking a highly creative and trend-savvy individual to join a dynamic social media team. In this pivotal role, you will be instrumental in shaping the voice and digital presence of some of the most recognized brands globally. Your unique ability to craft bold, trend-setting content will directly influence how consumers experience and engage with these brands, building loyalty and driving cultural relevance in an exciting, fast-paced environment. You will be at the forefront of digital trends, producing engaging, platform-native content that truly resonates.

Key Responsibilities

This role offers the opportunity to make a significant impact through:

Content Creation (90%)

• Crafting thumb-stopping content that deeply resonates with diverse audiences across leading social platforms such as Instagram, TikTok, and Facebook.
• Designing compelling static graphics and editing dynamic short-form videos, ensuring alignment with brand guidelines while embracing current social trends.
• Collaborating seamlessly with internal teams and agency partners to ensure all content aligns perfectly with brand strategy and overarching campaign goals.
• Continuously monitoring and staying ahead of evolving social trends, platform updates, and emerging content formats to proactively inform and shape content strategy.
• Supporting the development of comprehensive social toolkits, versatile templates, and insightful creative briefs.

Community Engagement (10%)

• Monitoring and actively engaging with online audiences across owned social channels using industry-leading social media management tools.
• Crafting timely and brand-appropriate responses to key comments and messages, fostering a strong sense of community.
• Proactively flagging emerging issues, trending topics, or valuable opportunities to internal teams to ensure swift and strategic responses.

Qualifications

What You'll Bring (Must-Haves)

• At least 2 years of dedicated experience in social media content creation, demonstrating a proven track record of impactful work.
• Exceptional graphic design and video editing skills, proficient in tools like Adobe Creative Suite, Canva, and CapCut.
• A portfolio showcasing your best design work and standout social content is essential.
• A deep, intuitive understanding of major social media platforms, current trends, and best practices, particularly strong TikTok and Reels experience.
• Experience with social media management tools (Sprinklr preferred).
• Outstanding copywriting and communication skills, capable of crafting engaging and on-brand messages.
• A portfolio that demonstrates work which feels platform-native and authentic, rather than overly polished.
• Experience collaborating with creators, influencers, and managing User-Generated Content (UGC) workflows.
• The ability to contribute effectively to content and creator briefs.
• Recent, compelling short-form video work that captures attention.
• Examples of lo-fi and UGC-style content that resonates with audiences.
• Strong social-first editing skills, optimized for various platforms.

What Will Set You Apart (Nice-to-Haves)

• Previous experience in community management.
• A Bachelor's degree in marketing, communications, design, or a related field.
• Bilingual proficiency in Spanish.
• Demonstrable proof of engagement or performance metrics for past content initiatives.

This is a HYBRID opportunity in Chicago or New York City