What success looks like in this role:
- Saves and shares per post (our primary signal that content is genuinely useful)
- DM trigger volume by keyword via ManyChat automation
- Follower growth rate and explore/search reach
- Consistency and quality of the content calendar - nothing falls through the cracks
- Monthly pipeline influenced by Instagram, tracked via UTMs & link-in-bio clicks
This is a majority remote position, but technically it is hybrid.
You must be based in Southern California, as occasional in-person availability is required for shoots and events.
What You’ll Do
Video Capture Editing
- Capture and edit short-form and long-form video content optimized for virality and platform performance
- Cut and export Reels, TikToks, and YouTube Shorts fast - while sounds are still relevant
- Edit podcast and interview clips with tight pacing and strong hooks
- Add captions, transitions, sound design, and graphics as needed
- Maintain a consistent visual style aligned with our brand
Social Media Management
- Plan, schedule, and publish content across Instagram, TikTok, YouTube, Facebook, LinkedIn, Pinterest, and Threads
- Monitor comments, engage with our audience, and manage ManyChat comment triggers
- Repost, reshare, and amplify operator-generated content and community spotlights
- Track saves, shares, DM trigger volume, reach, and pipeline influence via UTMs - and use that data to make better content decisions
Content Strategy & Creation
- Build educational carousels tailored to booth operators - pricing strategy, client handling, event prep, business growth
- Produce trending sound roundups in a “here’s a sound here’s how booth owners use it” format - shareable, timely, discoverable
- Coordinate operator spotlights (Millionaires Club, Six Figure Club) on a consistent publishing schedule
- Ensure every product post teaches something - frame features as solutions, never lead with the sell
- Ideate content angles that drive saves and shares as the primary quality signal
On-Camera & Production
- Be comfortable and confident on camera - you will need to appear in content
- Film content independently or collaborate with our team on shoots
- Be available for occasional in-person shoots in Southern California
Requirements
- At least 2 years in a paid social media management role
- Strong writing skills; you can communicate clearly, conversationally, and with personality
- Proven video editing skills with a portfolio that demonstrates your ability to edit for engagement and virality - please include a link or attachment with your application
- Proficiency in CapCut, Adobe Premiere Pro, or a comparable editing tool
- Fast enough production process to turn around Reels while a sound is still trending
- Plugged into trending audio in real time - you know what’s about to pop before it peaks
- Hands-on experience managing social media accounts with a track record of driving real engagement, not just impressions
- Comfortable working within a comment automation strategy (ManyChat or similar)
- Ability and confidence to be on camera
- Self-directed and organized - you can own a content calendar without being micromanaged
- Based in Southern California and available for occasional in-person shoots (within a :50 mile radius of 91745)
- Comfortability using AI when appropriate to help streamline, systemize, and increase efficiency
Benefits
- Gold Standard Health Benefits
- 401K
- Education Stipend
- Remote Work
- Annual Retreat
- Generous PTO and Holiday Schedule
- Quarterly Financial Meetings
- Open Book Management
- Intimate Team
- Work from Home Stipend