Social & Content Marketing Manager

Mandala Scrubs; New York (NY); Remote; USD 60,000 - 90,000; Full time

Job summary

Mandala Scrubs is seeking a Digital Content Strategist & Social Media Manager to enhance their brand identity and digital presence. This role focuses on developing content strategies, managing social channels, and engaging with the healthcare community through authentic storytelling. The ideal candidate has 3+ years of experience in social media management, particularly in consumer brands, and brings a passion for healthcare and storytelling.

Benefits

Flexible working environment

Opportunity to innovate

Impact brand’s growth

Qualifications

• At least 3 years of experience managing social media for consumer brands, ideally apparel or lifestyle-oriented.
• Proven ability to create engaging content including Reels, TikToks, photos, graphics.
• Strong knowledge of social media trends, content strategies, and analytics.

Responsibilities

• Develop and execute a comprehensive, results-oriented content strategy.
• Actively manage Mandala Scrubs’ organic social media presence.
• Monitor, analyze, and report social media metrics to optimize performance.

Skills

Social Media Management

Content Creation

Analytical Skills

Storytelling

Influencer Marketing

Job description

About Mandala Scrubs:

Mandala Scrubs is a rapidly growing, innovative medical apparel brand loved by healthcare professionals everywhere. With a focus on innovation, sustainability, and empowering those who care for others, we are growing our global presence and looking for a talented individual to lead our digital storytelling efforts.

Position Overview:

We're seeking an experienced Digital Content Strategist & Social Media Manager who will develop and implement our content strategy, manage and grow our social channels, and strengthen our brand identity through authentic storytelling. This role combines strategic thinking and hands-on content creation, directly impacting Mandala Scrubs’ global digital presence.

Key Responsibilities:

Content Strategy & Creation:

• Develop and execute a comprehensive, results-oriented content strategy aligned with Mandala Scrubs’ brand and growth objectives.
• Plan, produce, curate, and publish engaging content (videos, graphics, photos, copy) tailored to Instagram, TikTok, Facebook, Pinterest, and other relevant channels.

Social Media Management:

• Actively manage Mandala Scrubs’ organic social media presence, driving growth, meaningful interactions, and brand loyalty.
• Foster an active community, respond thoughtfully to comments, DMs, and mentions, and maintain authentic relationships.

Influencer & Creator Partnerships:

• Identify, build, and maintain relationships with influencers and creators, managing collaborations and user-generated content campaigns.

Analytics & Optimization:

• Monitor, analyze, and report social media metrics; leverage insights to optimize performance, enhance engagement, and drive organic growth.

Brand Storytelling:

• Collaborate closely with product and design teams to ensure consistent brand voice, messaging, and compelling narratives across all digital channels.

About You:

• Passionate about social media, healthcare communities, and authentic storytelling.
• At least 3 years of experience managing social media for consumer brands, ideally apparel or lifestyle-oriented.
• Proven ability to create engaging content (including Reels, TikToks, photos, graphics).
• Strong knowledge of social media trends, content strategies, and analytics.
• Proactive, organized, self-motivated with strong communication skills.
• Familiarity with influencer marketing, brand collaborations, and UGC strategies.

Why Mandala Scrubs:

• Join a rapidly scaling brand with ample room to innovate and grow your career.
• Flexible working environment—remote-first culture.
• Opportunity to directly impact the brand’s growth and creative direction.
• Work alongside a passionate team dedicated to uplifting healthcare communities.

Ready to make your mark?

Send your resume, cover letter, and portfolio or examples of managed social media accounts to [e-mail].