Social Content Lead: Real-Time & Creator Partnerships

The Vita Coco Company; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Job summary

The Vita Coco Company is seeking an Associate Manager, Social Content to own TikTok and YouTube content. You will lead low-fi, real-time social content, collaborate with creators, and report to the Director, Content & Growth.

This hybrid NYC role partners with a Social Producer and Community Manager to keep Vita Coco at the forefront of culture. Three days a week in NYC, with shoots and events as needed, and a pay range reflecting US market norms.

Qualifications

• 3–5 years creating social content for a brand, agency or as a creator.
• Hands-on short-form shooting and editing skills.
• Deep knowledge of TikTok and YouTube.
• Experience managing content creators.

Responsibilities

• Create low-fi, socially-led video and photo content, from concept to post.
• Fully manage TikTok, YouTube, and Instagram Reels including planning, publishing and performance.
• Work with Social Producer to curate an on-brand, aesthetic Instagram feed.
• Bring new socially-led partnerships to the table.
• Support with community management – we always reply!
• Lead brainstorms and big idea sessions.
• Source, brief and own relationships with content creators.
• Turn trends into fast, reactive content.
• Rally employees to appear in content.
• Share TikTok and YouTube learnings/metrics for monthly reporting.
• Test on LinkedIn! Is it the new frontier?
• Constantly be pushing the envelope in terms of what social media marketing can be, should be and is.

Skills

Social content creation

Short-form shooting

Video editing

TikTok & YouTube expertise

Creator management

Job description

The Vita Coco Company is seeking an Associate Manager, Social Content to own TikTok and YouTube content. You will lead low-fi, real-time social content, collaborate with creators, and report to the Director, Content & Growth.

This hybrid NYC role partners with a Social Producer and Community Manager to keep Vita Coco at the forefront of culture. Three days a week in NYC, with shoots and events as needed, and a pay range reflecting US market norms.