Social & Content Lead

MONOSTATE; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

MONOSTATE is seeking a Social & Content Lead in New York to own the brand's voice and digital presence. In this role, you will create engaging video content and travel to collaborate with international partners.

The ideal candidate has a keen eye for curation, confidence on camera, and a strong background in digital content strategy and production.

This opportunity offers the chance to shape MONOSTATE's narrative in the luxury fashion space while working with cultural trends and new technologies.

Qualifications

• Proven experience building dynamic digital content strategies that drive engagement.
• Natural confidence in front of the camera and a unique POV that translates to short-form video.
• Fluent in modern content management, video editing, analytics, and creative production tools.

Responsibilities

• Serve as on-screen talent for our video content.
• Travel to cultural hubs to capture, direct, and collaborate on premium content.
• Direct and produce high-energy, video-first content.

Skills

Storytelling

Video Production

Content Strategy

Digital Marketing

Social Media Management

Education

Degree in Marketing, Media, or Journalism

Tools

Video Editing Software

Content Management Systems

Job description

MONOSTATE is a curated digital marketplace connecting global taste-makers to the world’s premier fashion boutiques. We build a discovery-driven ecosystem that translates diverse global styles into a seamless, elevated shopping experience. We define how the next generation finds and interacts with luxuryfashion online.

We are looking for a sharp, visually driven Social & Content Lead to own the brand's voice and digital footprint. You will serve as the architect of our content ecosystem and the face of the brand.

We need someone who lives at the intersection of trend-forecasting and production—someone ready to jump in front of the lens and travel internationally to bring the MONOSTATE vision to life.

What You’ll Actually Do:

• Serve as on-screen talent for our video content. You will host, narrate, and represent MONOSTATE across TikTok, Reels, and YouTube.
• Travel to cultural hubs to capture, direct, and collaborate on premium content with our international boutique partners.
• Direct and produce high-energy, video-first content that stops the scroll and drives community interaction.
• Develop a forward-thinking content strategy that moves culture, not just metrics.
• Partner with cross-functional teams to ensure our brand identity feels seamless from the grid to the product UI.

Are You the One?

TL;DR: You have an obsessive eye for curation, you love being on camera, you have a passport ready for global production, and you possess the operational discipline to execute your vision.

• Natural confidence in front of the camera and a unique POV that translates to short‑form video.
• Ready and excited to travel. You have the adaptability to produce high‑caliber content on location with international partners.
• Exceptional storytelling, editing, and conceptual skills. You know how to make digital content feel like premium editorial.
• Proven experience building dynamic digital content strategies that drive engagement.
• Fluent in modern content management, video editing, analytics, and creative production tools. You manage multiple moving parts seamlessly.
• Deeply embedded in fashion, e‑commerce, or visual culture. You inherently understand what makes a brand aspirational.
• A degree in Marketing, Media, Journalism, or a portfolio and track record that proves your expertise.