Social Content & Growth Strategist (Fully Remote)

My Hero VA; United States; Remote; USD 50,000 - 75,000; Full time

Job summary

My Hero VA is seeking a curious, resourceful strategist to translate internet culture into scalable content across memes, posts, videos, and series.

You will own the content calendar, publish, and track performance across accounts, with hands-on creation and trend research to drive growth.

Strong familiarity with Instagram and TikTok, copywriting instincts, Canva/Adobe, and AI tools are preferred.

Qualifications

• Strong understanding of Instagram and TikTok with hands-on content creation skills.
• Fluency in memes, internet culture, and emerging trends; strong copywriting instincts.
• Comfortable with Canva/Adobe and short-form video editing; AI tools preferred.

Responsibilities

• Develop original concepts for memes, posts, videos, and series.
• Research trends and platform changes to find growth opportunities and run experiments.
• Own the content calendar, publishing, and performance tracking across accounts.

Skills

Content creation

Platform knowledge

Copywriting

Video editing

AI tools

Canva/Adobe

Tools

Canva

Adobe Creative Suite

Job description

• Develop original concepts for memes, posts, videos, and series, turning them into polished content.
• Research trends and platform changes to find growth opportunities and run experiments.
• Own the content calendar, publishing, and performance tracking across accounts.

What We're Looking For:

• Strong understanding of Instagram and TikTok, with hands-on content creation skills.
• Fluency in memes, internet culture, and emerging trends, plus strong copywriting instincts.
• Comfortable with Canva/Adobe and short-form video editing; AI tools preferred.

Success Looks Like:

• Consistent publishing, recognizable content formats, and improved non-follower reach.
• A fast feedback loop from research to idea to content to performance to next experiment.

Our client is a comic and entertainment company building audiences around characters, stories, digital products, games, and upcoming entertainment projects. They are seeking a curious, resourceful, and creative strategist who is deeply familiar with internet culture and social platforms.